If you’re not currently using video in your content marketing, now is the time to start. Video content generates 1200% more shares than text and images combined; companies who use video get, on average, 41% more traffic than those who don’t and adding video to a sales page can increase conversions by 80% or more. Plus the quality of your leads can be improved by using video, engagement is higher, with four times as many people saying they’d rather watch a video about a product than read about it. When you know how to do it right, video is all-round awesome. But there’s one type of video that most people struggle with… and that’s the sales video. How can you use video to sell your products and services without being “icky”?
In this episode of the Content Sells Podcast, your hosts Suzi Dafnis and Michelle Falzon ask video marketing expert James Wedmore of jameswedmore.tv that very question. And to help you create powerful sales videos minus the “ick” factor, James shares his powerful 8-Step Sales Video Formula, which has enabled him to grow a 7-figure online business and also help thousands of other business owners achieve their goals using video marketing.
Plus, included in this episode is a free download, courtesy of James Wedmore – 8-Step Sales Video Formula. Use this powerful framework to create your own videos that sell.
Listen to this episode to hear more about:
- James Wedmore’s getting started story and how he applied the “Leap frog effect”
- How a $200 sale led to a multi-million dollar business
- How to come across with authority and personality in your videos, even if you are an introvert (and the one secret James uses to bring energy to his videos)
- The #1 free lead source James Wedmore used to grow a 7-figure business
- The sure-fire way to start your sales video so you capture your prospects’ attention right out of the gate
- How to overcome the fear of selling
- Why you are doing your community a disservice if you don’t sell them something
- How to turn video into a 24/7 sales person for your business
- The genius strategy “Squatty Potty” used to transform a cheap plastic stool into a must-have health accessory
- How to use video to create a higher quality “first” conversion
- How to be more authentic in your videos
- Tips on identifying the key problem your prospect needs solved. Plus when and how to present that problem so your prospect is perfectly positioned to buy from you
Also mentioned in this episode:
You can learn more about James Wedmore at JamesWedmore.tv.
