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124 – How she got 23% conversion into her Membership with Amanda Farmer

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Content Sells Podcast

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Amanda Farmer of Your Strata Property, a one-stop-shop for information and education about strata living shares with us how she converted 23% of her prospects from a small email list of just over 300 people into her PAID membership.

It’s quite extraordinary what she’s been able to do with a small, very strategic list and in this episode you learn just how special this list was and what she did to get those kinds of mammoth conversion rates.
23% – that’s almost one in 4 of the prospects on her email list converting to PAID customers and she did it all in just a matter of days.

Listen to this episode to hear more about:

  • How a small niche became a flourishing business
  • What the key mistakes were that Amanda made when starting her Membership
  • How closing her membership and only re-opening it twice a year reinvigorated her numbers
  • The unexpected benefit of a closed membership on Amanda’s ability to focus on her paid members
  • How Amanda planned out her campaign step-by-step
  • The eye-opening insight Amanda gained from her April launch that enabled her to more than double her results on her September launch
  • How Amanda’s “All roads lead to Waitlist” strategy enabled her to create a list of ideal buyers who were begging her to open her membership
  • And much more.

Also mentioned in this episode:

  • HerBusiness Success Mastermind
  • Your Strata Property

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About the Hosts

Suzi Dafnis

Hi there. I’m Suzi Dafnis, CEO at HerBusiness. My BIG passion is helping women business owners to grow and scale their business, so that they can create their ideal lifestyle and make a difference in the world. Every day I am inspired by the more than 30,000 amazing women (and...

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Michelle Falzon

Michelle Falzon, Director of We are Content, has more than 25 years experience in marketing and communications from her early days in TV, radio and press (documentary films, TV and radio commercials) through to print (book publishing, magazines, marketing collateral) and on to her early adoption of digital marketing in the...

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About the Guests

Amanda Farmer

Amanda Farmer helps property owners to demystify the legal complexities of apartment living, by providing information, resources and guidance inside the Your Strata Property Online Membership Community. With over 16 years’ experience in the property law sector, Amanda is the owner of Lawyers Chambers, a boutique strata specialist law firm in Sydney....

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    guest social links:

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  • Website
Content Sells Podcast - EP124
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