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 – The CEO Mindset Shift That Changed the Game of Business – with Angela Counsel

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Hosted by HerBusiness

On air:

29 February 2024

Welcome to this empowering episode of the HerBusiness Podcast, where we delve into the transformative journey of embracing the CEO mindset to unlock unprecedented business growth.

In this episode, “The CEO Mindset Shift That Changed the Game,” we sit down with Angela Counsel, a visionary entrepreneur who redefined her role and her business’s trajectory through strategic focus and leadership.

Prepare to be inspired by Angela’s evolution, resilience, and success story.

  • From Practitioner to CEO: Explore Angela Counsel’s transition from being a solo practitioner to the CEO of her business, Embrace Menopause, and how this shift in identity and strategy fueled her business growth.
  • Embracing the Brand Shift: Discover the pivotal role of rebranding in business evolution and how a name change from a personal brand to a company name can significantly impact the market’s perception and business dynamics.
  • The Power of Niching Down: Learn about the strategic decision to focus exclusively on clients seeking natural alternatives to Hormone Replacement Therapy (HRT) and how this focus led to the best launch ever, despite a smaller audience.
  • Rinse and Repeat for Success: Understand the importance of consistency in product offerings and how repeating and refining a single program, rather than constantly innovating, can lead to significant business growth.
  • Leveraging Community and Mentorship: Hear how being part of a mastermind group and having access to mentors and a supportive community can provide invaluable insights, accountability, and the courage to take bold steps.
  • The CEO Mindset: Gain insights into the mindset shift required to step into the CEO role, focusing on strategy, delegation, and financial oversight to ensure business sustainability and growth.

Angela’s story is a testament to the power of embracing change, the importance of strategic focus, and the transformative impact of stepping up as a CEO.

We hope this episode motivates you to examine your business approach and consider how adopting a CEO mindset could catapult your growth to new heights.

Every day inside the HerBusines Network, we are working with women like Angela to support the growth of their businesses. Join us and get the ongoing support, systems, accountability and training to grow your business. 

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About the host

Suzi Dafnis

Hi there. I’m Suzi Dafnis, CEO at HerBusiness. My BIG passion is helping women business owners to grow and scale their business, so that they can create their ideal lifestyle and make a difference in the world. Every day I am inspired by the more than 30,000 amazing women (and men!) in our community and I love finding the best education, mentors, and resources from around the globe, to help them get the skills, knowledge, and support they need to succeed. It’s been my privilege to lead HerBusiness (formerly The Australian Businesswomen’s Network) for the past 23 years (two+ decades – WOW!) because, whilst I’ve enjoyed success in business, I’ve also experienced the highs and the lows – sometimes you can feel on top of the world and in control and other times you can feel isolated, exhausted and stuck. What has made the biggest difference for me has always been having great people around me and having a lifelong commitment to learning. That’s why I am so passionate about the work we do here at HerBusiness – providing a Connection Network for women in business to get the mentors, contacts, referrals, knowledge, and skills they need to grow their confidence, make more money, build their businesses, expand their network and create the lives they love. My entrepreneurial journey started in the spare room of my Sydney apartment in 1994 when my business partner and I started a boutique events company that represented speakers and authors from the USA, here in Australia. Over the years I’ve grown multiple multi-million dollar businesses in the events, publishing and education niches – with teams in Australia, New Zealand, and the USA. Not everything has worked and there has been a degree of trial and error, and a lot of bumps in the road. But I have always had a strong commitment to always surrounding myself with great mentors and like-minded peers – a Connection Network that I can depend on and who can depend on me to be there for them too. I truly do what I love, every day.  

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About the guest(s)

Angela Counsel

Angela Counsel

For many women the thought of menopause scares them but it is my mission to educate women on the magic of menopause and to support them as they transition through their peri-menopause to menopause stage of life. As a naturopath for the past 16 years I have worked with many women to help them look and feel great and about 8 years ago I realised that there was something missing – the emotional aspect of healing.  This lead me to add kinesiology to my toolkit to help women. I offer a holistic solution to some common symptoms that women experience as they grow older. Every woman’s journey through peri-menopause and beyond is different this means that there is no single solution that will help everyone.  I create a personalised health and lifestyle plan which is designed to take women on their own journey to embracing their inner wisdom. I love working with women and being their guide as they discover themselves and create the life of their dreams. As well as being a naturopath and kinesiologist I am also the author of a book called Secret Mums Business, a Speaker, Women’s Circle Space Holder and Retreat Facilitator.  I am currently learning more about shamanic healing and love sharing the healing magic of my medicine drum with women.  

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