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250 – The CEO Mindset Shift That Changed the Game of Business – with Angela Counsel

Planning, You

Personal Development Podcasts

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Welcome to this empowering episode of the HerBusiness Podcast, where we delve into the transformative journey of embracing the CEO mindset to unlock unprecedented business growth.

In this episode, “The CEO Mindset Shift That Changed the Game,” we sit down with Angela Counsel, a visionary entrepreneur who redefined her role and her business’s trajectory through strategic focus and leadership.

Prepare to be inspired by Angela’s evolution, resilience, and success story.

  • From Practitioner to CEO: Explore Angela Counsel’s transition from being a solo practitioner to the CEO of her business, Embrace Menopause, and how this shift in identity and strategy fueled her business growth.
  • Embracing the Brand Shift: Discover the pivotal role of rebranding in business evolution and how a name change from a personal brand to a company name can significantly impact the market’s perception and business dynamics.
  • The Power of Niching Down: Learn about the strategic decision to focus exclusively on clients seeking natural alternatives to Hormone Replacement Therapy (HRT) and how this focus led to the best launch ever, despite a smaller audience.
  • Rinse and Repeat for Success: Understand the importance of consistency in product offerings and how repeating and refining a single program, rather than constantly innovating, can lead to significant business growth.
  • Leveraging Community and Mentorship: Hear how being part of a mastermind group and having access to mentors and a supportive community can provide invaluable insights, accountability, and the courage to take bold steps.
  • The CEO Mindset: Gain insights into the mindset shift required to step into the CEO role, focusing on strategy, delegation, and financial oversight to ensure business sustainability and growth.

Angela’s story is a testament to the power of embracing change, the importance of strategic focus, and the transformative impact of stepping up as a CEO.

We hope this episode motivates you to examine your business approach and consider how adopting a CEO mindset could catapult your growth to new heights.


Every day inside the HerBusines Network, we are working with women like Angela to support the growth of their businesses. Join us and get the ongoing support, systems, accountability and training to grow your business. 


Mentioned in this episode:

  • HerBusiness Network
  • AngelaCounsel.com
  • Marketing Success Mastermind

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About the Host

Suzi Dafnis

Hi there. I’m Suzi Dafnis, CEO at HerBusiness. My BIG passion is helping women business owners to grow and scale their business, so that they can create their ideal lifestyle and make a difference in the world. Every day I am inspired by the more than 30,000 amazing women (and...

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Angela Counsel

For many women the thought of menopause scares them but it is my mission to educate women on the magic of menopause and to support them as they transition through their peri-menopause to menopause stage of life. As a naturopath for the past 16 years I have worked with many...

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