Takeaways from Jeff Walker’s LaunchCon 2016 event

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Jeff Walker is author of Launch: An Internet Millionaire’s Secret Formula to Sell Almost Anything Online, Build a Business You Love, and Live the Life of your Dreams.

In this episode of the Social Media for Small Business podcast, Suzi Dafnis talks with Cat Matson about attending Jeff’s LaunchCon – a three-day event with over 800 attendees, where current and potential small business owners can learn and share their experience about launching a product or service.

Suzi Dafnis and Jeff Walker

Suzi Dafnis attended Jeff Walker’s LaunchCon event in Los Angeles. In this episode, she talks about some of its highlights.

 

Listen in to find out more about:

  • The importance of niching your offerings
  • Connecting with customers in a customised way through surveys
  • Segmenting your audience and marketing accordingly
  • Understanding your client avatar
  • Connecting with other small business owners – finding community and support
  • Reaching different types of clients effectively with targeted language
  • Why it’s so important to be selective with your community
  • Finding and engaging your community

 

 

 

About the Hosts

Hi there. I’m Suzi Dafnis, CEO at HerBusiness. My BIG passion is helping women business owners to grow and scale their business, so that they can create their ideal lifestyle and make a difference in the world. Every day I am inspired by the more than 30,000 amazing women (and...

I teach women who get nervous and tongue-tied in meetings, think aloud and ramble when presenting or experience imposter syndrome when asked to present, how to speak with confidence, authority and authenticity. I do this entirely online, through my program, Impactful Presenters. So if you have access to the internet...