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 – Brand Turnaround: How Brands Gone Bad Returned to Glory

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Hosted by HerBusiness

On air:

28 February 2012

Click here to download this episode.
Welcome to the herBusiness program, where we interview inspiring businesswomen and entrepreneurs.

In this episode, we speak to Karen Post, an international branding and marketing expert and author of Brand Turnaround: How Brands Gone Bad Returned to Glory… and the 7 Game Changers That Made the Difference.

 

Listen to this herBusiness interview with Karen Post to learn:

  • How Brand Turnaround came about and the definition of a brand
  • 7 steps to take when your brand is in trouble
  • The steps a leader should take when required to step up
  • A quick test to see if you look too much like your competitor
  • How to build brand equity so that clients stay loyal
  • How to stand out in the consumers’ mind

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About the host

Suzi Dafnis

Hi there. I’m Suzi Dafnis, CEO at HerBusiness. My BIG passion is helping women business owners to grow and scale their business, so that they can create their ideal lifestyle and make a difference in the world. Every day I am inspired by the more than 30,000 amazing women (and men!) in our community and I love finding the best education, mentors, and resources from around the globe, to help them get the skills, knowledge, and support they need to succeed. It’s been my privilege to lead HerBusiness (formerly The Australian Businesswomen’s Network) for the past 23 years (two+ decades – WOW!) because, whilst I’ve enjoyed success in business, I’ve also experienced the highs and the lows – sometimes you can feel on top of the world and in control and other times you can feel isolated, exhausted and stuck. What has made the biggest difference for me has always been having great people around me and having a lifelong commitment to learning. That’s why I am so passionate about the work we do here at HerBusiness – providing a Connection Network for women in business to get the mentors, contacts, referrals, knowledge, and skills they need to grow their confidence, make more money, build their businesses, expand their network and create the lives they love. My entrepreneurial journey started in the spare room of my Sydney apartment in 1994 when my business partner and I started a boutique events company that represented speakers and authors from the USA, here in Australia. Over the years I’ve grown multiple multi-million dollar businesses in the events, publishing and education niches – with teams in Australia, New Zealand, and the USA. Not everything has worked and there has been a degree of trial and error, and a lot of bumps in the road. But I have always had a strong commitment to always surrounding myself with great mentors and like-minded peers – a Connection Network that I can depend on and who can depend on me to be there for them too. I truly do what I love, every day.  

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About the guest(s)

Karen Post

Karen Post

Known by many as the Brand Diva®, Karen Post is an international branding/marketing expert, professional speaker and author. She helps individuals, businesses and non-profits around world succeed with powerful, distinct brands. This past year, Karen was the FIRST WOMAN keynote speaker at a conference in Saudi Arabia held by Saudi Airlines. As one of the region’s dominant players, Karen was invited to present her insight on branding in the global and digital era. Karen has written two books: Brand Turnaround: How Brands Gone Bad Returned to Glory… and the 7 Game Changers that Made the Difference and Brain Tattoos: Creating Unique Brands That Stick in Your Customers’ Minds. Karen has appeared in national and global print and broadcast media, including: The New York Times, The Financial Times, Bloomberg radio and TV, The Early Show (CBS) and National Public Radio. She is a regular commentator for Fox TV on branding, business and pop culture topics.

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