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Katrina Allen is the co-founder of Social Callout, a website that connects brands with bloggers and social media influencers.

 

Listen to this Social Media for Small Business interview with Katrina Allen to learn:

  • How businesses can benefit from working with bloggers
  • The common mistakes businesses make when engaging with bloggers
  • The types of businesses that use the Social Callout service
  • What she thinks the future holds for bloggers working with brands in Australia
  • Her favourite social media app.

Mentioned in episode:

About the Hosts

I teach women who get nervous and tongue-tied in meetings, think aloud and ramble when presenting or experience imposter syndrome when asked to present, how to speak with confidence, authority and authenticity. I do this entirely online, through my program, Impactful Presenters. So if you have access to the internet...

Hi there. I’m Suzi Dafnis, CEO at HerBusiness. My BIG passion is helping women business owners to grow and scale their business, so that they can create their ideal lifestyle and make a difference in the world. Every day I am inspired by the more than 30,000 amazing women (and...

About the Guests

Katrina Allen obtained her degree in Graphic Design at Swinburne in 1984. She then spent 10 years working as an Art Director at Y&R Melbourne, George Patterson Bates Melbourne and lastly at M&C Saatchi in Sydney. During her career she was responsible for using Seinfield’s Kramer character in the Vodafone...