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 – How scrappiness can make your business fly

Amantha Imber is the founder of Inventium, Australia’s only innovation consultancy to use a scientifically proven approach. Amantha just got back from touring some of Silicon Valley’s biggest tech companies – think AirBnb, Google and Twitter to name a few.

In this HerBusiness podcast, Suzi Dafnis interviews Amantha about the one idea that every single company kept bringing up – “scrappiness.”

Listen in to find out more about:

  • What running a “scrappy” business looks like, and why it’s so important for start-ups and small businesses
  • The balance between developing new products/ideas/service and improving the old
  • How “scrappy” is different from lazy, careless, or half-baked
  • Learning from failure and being wrong
  • How Amantha teaches her clients to be scrappier
  • What minimum viable product is and how it’s related to scrappiness

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About the host

Suzi Dafnis

Hi there. I’m Suzi Dafnis, CEO at HerBusiness. My BIG passion is helping women business owners to grow and scale their business, so that they can create their ideal lifestyle and make a difference in the world. Every day I am inspired by the more than 30,000 amazing women (and men!) in our community and I love finding the best education, mentors, and resources from around the globe, to help them get the skills, knowledge, and support they need to succeed. It’s been my privilege to lead HerBusiness (formerly The Australian Businesswomen’s Network) for the past 23 years (two+ decades – WOW!) because, whilst I’ve enjoyed success in business, I’ve also experienced the highs and the lows – sometimes you can feel on top of the world and in control and other times you can feel isolated, exhausted and stuck. What has made the biggest difference for me has always been having great people around me and having a lifelong commitment to learning. That’s why I am so passionate about the work we do here at HerBusiness – providing a Connection Network for women in business to get the mentors, contacts, referrals, knowledge, and skills they need to grow their confidence, make more money, build their businesses, expand their network and create the lives they love. My entrepreneurial journey started in the spare room of my Sydney apartment in 1994 when my business partner and I started a boutique events company that represented speakers and authors from the USA, here in Australia. Over the years I’ve grown multiple multi-million dollar businesses in the events, publishing and education niches – with teams in Australia, New Zealand, and the USA. Not everything has worked and there has been a degree of trial and error, and a lot of bumps in the road. But I have always had a strong commitment to always surrounding myself with great mentors and like-minded peers – a Connection Network that I can depend on and who can depend on me to be there for them too. I truly do what I love, every day.  

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About the guest(s)

Amantha Imber

Amantha Imber

Inventium is an innovation consultancy that uses the latest findings from psychology and neuroscience to help organisations gain a competitive advantage through innovation.

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