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 – Are You Running Your Business or Is Your Business Running You?

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Hosted by HerBusiness

On air:

29 June 2011

Click here to download this episode.
Welcome to the herBusiness program, where we interview inspiring businesswomen and entrepreneurs.

In this episode, we interview Cat Matson of Alito. Cat helps clients get their businesses firing on all cylinders, connecting them to the right resources with the right strategy to produce desired business outcomes.

 

Listen to this herBusiness interview with Cat Matson to learn:

  • How you know if your business is running you
  • Why you don’t need to have all the answers
  • Why profit should be high on your business agenda and
  • How to achieve success on YOUR terms

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About the host

Suzi Dafnis

Hi there. I’m Suzi Dafnis, CEO at HerBusiness. My BIG passion is helping women business owners to grow and scale their business, so that they can create their ideal lifestyle and make a difference in the world. Every day I am inspired by the more than 30,000 amazing women (and men!) in our community and I love finding the best education, mentors, and resources from around the globe, to help them get the skills, knowledge, and support they need to succeed. It’s been my privilege to lead HerBusiness (formerly The Australian Businesswomen’s Network) for the past 23 years (two+ decades – WOW!) because, whilst I’ve enjoyed success in business, I’ve also experienced the highs and the lows – sometimes you can feel on top of the world and in control and other times you can feel isolated, exhausted and stuck. What has made the biggest difference for me has always been having great people around me and having a lifelong commitment to learning. That’s why I am so passionate about the work we do here at HerBusiness – providing a Connection Network for women in business to get the mentors, contacts, referrals, knowledge, and skills they need to grow their confidence, make more money, build their businesses, expand their network and create the lives they love. My entrepreneurial journey started in the spare room of my Sydney apartment in 1994 when my business partner and I started a boutique events company that represented speakers and authors from the USA, here in Australia. Over the years I’ve grown multiple multi-million dollar businesses in the events, publishing and education niches – with teams in Australia, New Zealand, and the USA. Not everything has worked and there has been a degree of trial and error, and a lot of bumps in the road. But I have always had a strong commitment to always surrounding myself with great mentors and like-minded peers – a Connection Network that I can depend on and who can depend on me to be there for them too. I truly do what I love, every day.  

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About the guest(s)

Cat Matson

Cat Matson

I teach women who get nervous and tongue-tied in meetings, think aloud and ramble when presenting or experience imposter syndrome when asked to present, how to speak with confidence, authority and authenticity. I do this entirely online, through my program, Impactful Presenters. So if you have access to the internet and speak English, I can help you calm your speaking nerves, articulate your key messages and effectively move your audiences (large and small) from where they are now, to where you want them to be. I have been speaking, presenting, MC-ing and moderating panels for 20+ years and I am convinced that my ability to speak with confidence and present with impact is THE most valuable skill in my professional toolkit, even though I’m not a professional speaker. In fact, in my day-job, I’m a bureaucrat, working in economic development in local government. The speaking and presentation skills I teach in Impactful Presenters are skills I use daily to; drive the change I want to see in the world, and in my community; inspire and motivate groups of stakeholders; drive effective and meaningful meetings; facilitate substantive paradigm shifts in groups of people; and deliver impact towards my personal and professional goals I know for sure that speaking is a skill, not a talent, which means ANYONE can learn how to speak confident and present impactfully. Yes, anyone. Even you 😉

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