• 1300 720 120
  • Contact
  • Sign In

Login / Logout

Forgot Password
Logo for HerBusiness
  • Home
  • Blog
  • Podcasts
  • Events
  • Become a Member
  • Work With Us
 
 
Update Required To play the media you will need to either update your browser to a recent version or update your Flash plugin.

137 – Pivoting From a Live Event to a Virtual Event

Podcasts

Content Sells Podcast

Subscribe

Pivot is definitely a word that’s been REALLY overused in recent months, considering how many businesses have had to change direction and reinvent themselves due to Covid-10 and the various restrictions in place.

One area where those restrictions have been well and truly felt is in live gatherings. With many businesses having to rethink and reinvent the way they approach live events.

In this episode your hosts, Suzi Dafnis and Michelle Falzon share their top tips for pivoting from a Live Event to a Virtual Event (based on their experience shifting SEVERAL live events to virtual events in recent weeks AND their more than three decades combined experience producing virtual events.

Listen to this episode to hear more about:

  • The “surprising reason” why you DO want to consider a Virtual Event as an alternative to cancelling or postponing your Live Event.
  • What Michelle learned helping to pivot a large US-based event to Virtual in just 3 weeks!
  • Do the same things work at a Virtual Event as at a Live Event? Suzi and Michelle weigh in with their point of view.
  • Why you want to think about sending SWAG to your participants (and the “Do’s” and “Don’ts” of event goodies).
  • The contents of the gift box Michelle and Suzi sent their Masterminders when they had to pivot their 2-day Live Event to a Virtual Program
  • Top tips for encouraging the behaviours you want to see at your Live Event right from the first moments
  • Zoom and other tech tips
  • How long can people REALLY pay attention at a Virtual Event? The answer may surprise you!
  • The one thing you need to do at regular intervals to keep people tuned in (and it’s got NOTHING to do with your Content!)
  • Tips for making the most of the virtual environment (including some ideas you can ONLY do virtually that your participants will LOVE)
  • How to make sure your event runs smoothly and on time!
  • And much more.

Also mentioned in this episode:

  • HerBusiness Success Mastermind
  • Zoom
  • Victoria Labalme
  • Elizabeth Bond – Whirlybird Words

Share This

About the Hosts

Suzi Dafnis

Hi there. I’m Suzi Dafnis, CEO at HerBusiness. My BIG passion is helping women business owners to grow and scale their business, so that they can create their ideal lifestyle and make a difference in the world. Every day I am inspired by the more than 30,000 amazing women (and...

view profile

    author social links:

  • Facebook
  • Twitter
  • LinkedIn
  • YouTube
  • Blog
  • Website
Michelle Falzon

Michelle Falzon, Director of We are Content, has more than 25 years experience in marketing and communications from her early days in TV, radio and press (documentary films, TV and radio commercials) through to print (book publishing, magazines, marketing collateral) and on to her early adoption of digital marketing in the...

view profile

    author social links:

  • Facebook
  • Twitter
Subscribe on Apple Podcasts

Latest Episodes

  1. 261 – 6 Ways AI is Saving Us Time With Our Content
    06 May 2025

  2. 260 – 6 Smart Questions – How to Know if You’re Ready to Add a More Expensive Product or Service
    23 April 2025

  3. 259 – How to Use Bonuses to Overcome Buyer Objections & Make More Sales
    08 April 2025

  4. 258 – From Free to Paid: How To Seamlessly Convert Leads to Buyers
    25 March 2025

  5. 257 – How to Get FREE Leads & Buyers on Instagram with Nicole Burke
    11 March 2025

  6. 256 – How to Charge More (and Stop Underpricing & Overdelivering) with Dr Claire Zammit
    25 February 2025

  7. 255 – Marketing Case Study – Creating a High-Converting Offer
    11 February 2025

  8. 254 – NEW & UPDATED! How to Craft an Offer that Sells
    28 January 2025

  9. 253 – Best Books for Content Marketers – 2025 Edition
    14 January 2025

  10. 252 – Winning Proposals – How to Get More Clients To Say Yes More Often Part 2
    31 December 2024

Listener Reviews

  • Highly relevant and informative. We are in the process of updating our website and so your episode Design Insights from a Successful Web Designer was tremendously helpful. It highlighted the importance of a number of website design and layout...
    - Frozen in Hobart

  • Chunks of ‘gold’ in every podcast. Having many years of marketing experience under my belt, it is easy to push aside learning content that relates to marketing in favour of other tasks. I am so glad I didn’t. This...
    - LollyMollyMe

  • This podcast really helps. I have been listening to these podcasts since they first came out and am finding them so helpful. If you need to know who your ideal clients are and how to figure that out, then...
    - Cathdev

  • A Podcast Full of Great Content!! I listen to a number of marketing podcasts as marketing has been a steep learning curve for me for a while now. The Content Sells Podcast is in a league of its own!...
    - can’treadfrench

  • This podcast really helps. This podcast is an absolute must for marketers and entrepreneurs wanting to supercharge their sales. Finally someone telling us how to make the most of all our hard work. Can’t wait to put these strategies...
    - joshmasters

About herBusiness

Celebrating 29 Years in 2025!

HerBusiness is secret to your success, the accelerator for everything you do. HerBusiness will help you go further, faster with great women behind you. We know you can do it all, but you won’t have time to enjoy it.

We make everything easier with education, training, resources, mentoring and all the support you need to:

  • Grow your business
  • Connect with other business owners and expand your network
  • Learn from world-leading role models and experts
  • Be inspired and encouraged through every stage of your growth, from the startup phase to established business and beyond
  • Create the business and life you love

Quicklinks

  • About
  • Contact
  • Freebies
  • Become a Member
  • Get a Mentor
  • Join the Community
  • Hall of Fame
  • Partners & Sponsors
  • Privacy Policy
  • Frequently Asked Questions
  • Meet Suzi
Logo for HerBusiness
  • Facebook
  • Twitter
  • YouTube
  • Mail to
© HerBusiness® - HerBusiness® is a registered trademark of HerBusiness Pty Ltd. All rights reserved.