Click here to download this episode.
Welcome to the herBusiness program, where we interview inspiring businesswomen and entrepreneurs.
In this episode, we interview Penelope Beveridge, a multi-award winning pro-photographer (and ABN member) whose images have appeared in magazines like Vogue Living and Entertainment.
Listen to this herBusiness interview with Penelope Beveridge to learn:
- What drives her as an artist
- The importance of professional photography for small businesses
- When amateur photography works and when it can be detrimental to your brand
- If great photography is integral to building a cohesive brand
- The psychological impacts of great business imagery to the average customer and potential client
- Photography tips for both product-based and service-based businesses
- How women are breaking through into the commercial advertising arena of photography