– How passion and gut instinct created a multi-award winning business
Anneke van den Broek is the founder and CEO of Rufus & Coco, Australia’s most awarded pet care products business.
In this episode of the HerBusiness podcast, Suzi Dafnis talks with Anneke about her long past with entrepreneurship, some of the most difficult and most rewarding aspects of running Rufus and Coco, advice she has for new small business owners, and more.
Listen in to hear more about:
- Applying for awards – why you probably want to, and how to get started
- The importance of mentors
- Keeping your finger on the pulse of your market
- Why it’s so important to love what you do
- Hiring “unicorns” – people who are good fit for your business
- Following your gut instinct
- Listening to your customers
- Personal development
Anneke van den Broek was inducted into the HerBusiness Businesswomen’s Hall of Fame in 2016. Read her inspiring success story here.
Download Anneke’s success strategies (and those of all the 2016 Hall of Fame Inductees) here.
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Anneke Van den Broek
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