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 – How passion and gut instinct created a multi-award winning business

Anneke van den Broek is the founder and CEO of Rufus & Coco, Australia’s most awarded pet care products business.

In this episode of the HerBusiness podcast, Suzi Dafnis talks with Anneke about her long past with entrepreneurship, some of the most difficult and most rewarding aspects of running Rufus and Coco, advice she has for new small business owners, and more.

Listen in to hear more about:

  • Applying for awards – why you probably want to, and how to get started
  • The importance of mentors
  • Keeping your finger on the pulse of your market
  • Why it’s so important to love what you do
  • Hiring “unicorns” – people who are good fit for your business
  • Following your gut instinct
  • Listening to your customers
  • Personal development

 

 

Anneke van den Broek was inducted into the HerBusiness Businesswomen’s Hall of Fame in 2016. Read her inspiring success story here.

Download Anneke’s success strategies (and those of all the 2016 Hall of Fame Inductees) here.

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About the host

Suzi Dafnis

Hi there. I’m Suzi Dafnis, CEO at HerBusiness. My BIG passion is helping women business owners to grow and scale their business, so that they can create their ideal lifestyle and make a difference in the world. Every day I am inspired by the more than 30,000 amazing women (and men!) in our community and I love finding the best education, mentors, and resources from around the globe, to help them get the skills, knowledge, and support they need to succeed. It’s been my privilege to lead HerBusiness (formerly The Australian Businesswomen’s Network) for the past 23 years (two+ decades – WOW!) because, whilst I’ve enjoyed success in business, I’ve also experienced the highs and the lows – sometimes you can feel on top of the world and in control and other times you can feel isolated, exhausted and stuck. What has made the biggest difference for me has always been having great people around me and having a lifelong commitment to learning. That’s why I am so passionate about the work we do here at HerBusiness – providing a Connection Network for women in business to get the mentors, contacts, referrals, knowledge, and skills they need to grow their confidence, make more money, build their businesses, expand their network and create the lives they love. My entrepreneurial journey started in the spare room of my Sydney apartment in 1994 when my business partner and I started a boutique events company that represented speakers and authors from the USA, here in Australia. Over the years I’ve grown multiple multi-million dollar businesses in the events, publishing and education niches – with teams in Australia, New Zealand, and the USA. Not everything has worked and there has been a degree of trial and error, and a lot of bumps in the road. But I have always had a strong commitment to always surrounding myself with great mentors and like-minded peers – a Connection Network that I can depend on and who can depend on me to be there for them too. I truly do what I love, every day.  

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About the guest(s)

Anneke Van den Broek

Anneke Van den Broek

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