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2015 Businesswomen’s Hall of Fame inductee Kate Morris, founder of Adore Beauty, is an e-commerce expert.
Growing up in Tasmania, Kate knew the challenges of not having access to some her favourite brands. So at just 21 years old, she started the revolutionary online make-up store at a time when online retail was in its infancy. She faced a myriad of challenges such as only being able to dial-up internet to create and run the store, and being a 21-year-old who the banks refused to lend to.
But she didn’t let these roadblocks stop her, and never took no for an answer — this mindset was one of the main strategies that led her to success. For her, failure is always a lesson.
In this podcast, Kate gives valuable advice on the world of e-commerce, a world that she has seen change drastically throughout the years of the internet. She discusses the many challenges of starting up as an online retailer — and how to overcome them — and offers important online retail marketing tips and tricks.
Listen to this herBusiness podcast with Kate Morris to learn:
- How the world of e-commerce has changed and is still changing, and how to adapt to these changes
- The different ways to participate in e-commerce
- Whether investing in setting up your own online retail website is right for you
- The challenges one may face in online retail — and how to overcome them
- How to accept failure and turn it into something positive
- Why you should never take no for an answer
- The importance of listening to your customers
- Cost-effective marketing strategies for online retailers
Mentioned in this episode:
This post was co-authored by Courtney Sweeney. Courtney is currently completing a journalism internship at the Australian Businesswomen’s Network. She studies journalism, political science, and public relations at Michigan State University in the United States.