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140 – Online Courses as Experiences with Marisa Murgatroyd

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Content Sells Podcast

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If you have an online course or you are thinking of creating an online course, there’s growing evidence that you need to elevate the EXPERIENCE your course takers have beyond the everyday to become something amazing that they love taking part in AND that they learn a lot from.

In this episode your hosts, Suzi Dafnis and Michelle Falzon speak with online course “Experiencification” expert, Marisa Murgatroyd about the specific things you can do to transform an “ordinary” course into an extraordinary experience.

Get Marisa’s FREE Webinar Training:
Go here for free access.

Listen to this episode to hear more about:

  • Why your online course is not about “Information Transfer”
  • The importance of understanding people don’t just care about what they’re learning, they care about how they FEEL during the experience
  • The perils of taking people’s attention for granted and how you can earn the right to ask people to give you their time and money for your online training
  • Why it’s essential you understand what the “win state” is and give people taking your course a clear understanding of what that is and how they are progressing towards achieving it
  • The “dirty little secret” the online course industry is hiding about how many people ACTUALLY complete the courses they buy (and what you can do to buck the trend)
  • Why making the shift to seeing your Online Course as being in the “transformation business” will get you more engagement, higher completion rates, less refunds and more super fans who refer you to their friends.
  • How to shift from being “salesy” to passionate when it comes to marketing your online course (this one is so powerful, and so unbelievably easy you will hardly believe it can be true!)
  • And much more.

Also mentioned in this episode:

  • HerBusiness Success Mastermind
  • Content Sells Episode 139 – How To Create Profitable Online Courses
  • Marisa’s Live Your Message Website
  • Marisa’s Live Your Message Facebook Group
  • Marisa’s Experience Formula
The Experience Formula

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About the Hosts

Suzi Dafnis

Hi there. I’m Suzi Dafnis, CEO at HerBusiness. My BIG passion is helping women business owners to grow and scale their business, so that they can create their ideal lifestyle and make a difference in the world. Every day I am inspired by the more than 30,000 amazing women (and...

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Michelle Falzon

Michelle Falzon, Director of We are Content, has more than 25 years experience in marketing and communications from her early days in TV, radio and press (documentary films, TV and radio commercials) through to print (book publishing, magazines, marketing collateral) and on to her early adoption of digital marketing in the...

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    author social links:

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About the Guests

Marissa Murgatroyd

Marisa started her career as an artist who was told by her father that she had no marketable skills. She figured out how to build a mid-7-figure business anyway and showed over 5,000 students how to succeed online—many of whom also felt like they had “no marketable skills” or were...

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    guest social links:

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  • Instagram
  • YouTube
  • Blog
  • Website
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