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In her new book Nice Girls Still Don’t Get the Corner Office, Lois Frankel discusses the modern-day mistakes women make when trying to succeed in the business world. Some of these mistakes include the inappropriate use of social media and overlooking mentors and sponsors.

In this herBusiness interview, Lois Frankel explains that women use social media more “socially rather than professionally”. She claims that while they use social media more than men women often fail to use it as a tool to build connections or for effective business networking. According to the New York Times bestselling author, women need to learn how to use it properly to expand our businesses and careers.

Mistake #6 (of 133) : Overlooking Mentors and Sponsors

Lois Frankel explains that mentors and sponsors help bring progress to your professional career. She defines a mentor as a person who “takes you under their wing” and someone to teach and guide you in the right direction. Many women overlook the significance of sponsors in furthering their careers. Sponsors are people who advocate for you during your absence. Women lack in creating connections that will allow others to speak positively in your behalf.

Lois also emphasises the importance of women leaving a legacy. She states, “What is given is what is expected” in every aspect in life, but especially in your career. It does not matter what your profession is but it is important to leave a legacy to “bring meaning to your work and helping others achieve great work”.

Listen to this herBusiness interview with Lois Frankel to learn:

• How to use social media as a professional tool rather than a social one
• The importance of mentors and sponsors to help further your career
• What is an authentic relationship in business
• Why multitasking is not key for success (and is in fact not recommended)
• Why being rich should be a goal (and the author’s definition of rich)
• The importance of leaving a legacy to help others in their careers
• The word power and why ‘owning’ your own power is important