– Nice Girls Still Don’t Get the Corner Office
On air:
20 May 2014
Click to download this episode.
In her new book Nice Girls Still Don’t Get the Corner Office, Lois Frankel discusses the modern-day mistakes women make when trying to succeed in the business world. Some of these mistakes include the inappropriate use of social media and overlooking mentors and sponsors.
In this herBusiness interview, Lois Frankel explains that women use social media more “socially rather than professionally”. She claims that while they use social media more than men women often fail to use it as a tool to build connections or for effective business networking. According to the New York Times bestselling author, women need to learn how to use it properly to expand our businesses and careers.
Mistake #6 (of 133) : Overlooking Mentors and Sponsors
Lois Frankel explains that mentors and sponsors help bring progress to your professional career. She defines a mentor as a person who “takes you under their wing” and someone to teach and guide you in the right direction. Many women overlook the significance of sponsors in furthering their careers. Sponsors are people who advocate for you during your absence. Women lack in creating connections that will allow others to speak positively in your behalf.
Lois also emphasises the importance of women leaving a legacy. She states, “What is given is what is expected” in every aspect in life, but especially in your career. It does not matter what your profession is but it is important to leave a legacy to “bring meaning to your work and helping others achieve great work”.
Listen to this herBusiness interview with Lois Frankel to learn:
- How to use social media as a professional tool rather than a social one
- The importance of mentors and sponsors to help further your career
- What is an authentic relationship in business
- Why multitasking is not key for success (and is in fact not recommended)
- Why being rich should be a goal (and the author’s definition of rich)
- The importance of leaving a legacy to help others in their careers
- The word power and why ‘owning’ your own power is important
Subscribe to the HerBusiness podcast:
For more stories of remarkable women entrepreneurs, subscribe to the HerBusiness Podcast.
Loved this episode? Help us Spread the word.
If you found value in this conversation, please share it with a fellow woman in business who’s ready to take LinkedIn more seriously – and more strategically.
About the guest(s)
Lois Frankel
Lois P. Frankel, Ph.D., is an internationally recognised expert in the fields of workplace behaviour and female empowerment, and the president of Corporate Coaching International. In addition to her work with Fortune 500 companies, Dr. Frankel is a sought-after speaker who’s been featured in Fast Company magazine and Entrepreneur and quoted in US national publications, including the Los Angeles Times, Fortune and The Wall Street Journal. Dr. Frankel’s books Nice Girls Don’t Get The Corner Office and Nice Girls Don’t Get Rich are international bestsellers, translated into over twenty-five languages worldwide. Stop Sabotaging Your Career, a book based on her experiences as a pioneer in the field of business coaching working with everyone from CEOs to entry-level professionals, is a must-read for both men and women. And See Jane Lead is a virtual road map for any woman who wants to take charge at work. Nice Girls Just Don’t Get It was published in April 2011 and Nice Girls Still Don’t Get the Corner Office is her latest book.
VIEW FULL PROFILE