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 – Marketing: A Love Story

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Hosted by HerBusiness

On air:

28 April 2015

In this herBusiness Podcast interview author of Marketing: A Love Story, Bernadette Jiwa, shares her strategies for meaningful marketing, marketing that gains customer loyalty and shows your customers that they really matter to you.

Bernadette is an experienced marketing strategist, helping businesses tap into the essence of their idea to make it personally resonate with customers. In her book, she tries to get readers thinking about not just simply making products, but making products that people will love.

Bernadette advises that if you want to create products people will love, it is essential to understand the people that you’re creating the products for. She says that tapping into “how your product or services makes others feel”, will ultimately instruct you on how best to delight your customers.

Bernadette highlights the importance of caring about the people you want to serve; if you truly care about a customer’s needs, you’ll create a product that people keep coming back to.

Listen to this herBusiness interview with Bernadette Jiwa to learn:

  • How to generate customer loyalty
  • The importance of content marketing: it creates a sense of community by giving customers vital and helpful information that they can benefit from
  • How to tap into your customer base
  • Why fostering a sense of belonging with your product or service will keep bringing customers back
  • How to make your ideas translate to value for people in a marketplace
  • Why understanding what your customers really want will keep them coming back for more
  • Which story to tell when selling your story to customers
  • How to unlock the value in your business story and translate it into marketing that appeals to people

This post was co-authored by Yenee Saw. Yenee is currently completing a content marketing internship at the Australian Businesswomen’s Network. She studies Arts/Law at the University of New South Wales.

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About the host

Suzi Dafnis

Hi there. I’m Suzi Dafnis, CEO at HerBusiness. My BIG passion is helping women business owners to grow and scale their business, so that they can create their ideal lifestyle and make a difference in the world. Every day I am inspired by the more than 30,000 amazing women (and men!) in our community and I love finding the best education, mentors, and resources from around the globe, to help them get the skills, knowledge, and support they need to succeed. It’s been my privilege to lead HerBusiness (formerly The Australian Businesswomen’s Network) for the past 23 years (two+ decades – WOW!) because, whilst I’ve enjoyed success in business, I’ve also experienced the highs and the lows – sometimes you can feel on top of the world and in control and other times you can feel isolated, exhausted and stuck. What has made the biggest difference for me has always been having great people around me and having a lifelong commitment to learning. That’s why I am so passionate about the work we do here at HerBusiness – providing a Connection Network for women in business to get the mentors, contacts, referrals, knowledge, and skills they need to grow their confidence, make more money, build their businesses, expand their network and create the lives they love. My entrepreneurial journey started in the spare room of my Sydney apartment in 1994 when my business partner and I started a boutique events company that represented speakers and authors from the USA, here in Australia. Over the years I’ve grown multiple multi-million dollar businesses in the events, publishing and education niches – with teams in Australia, New Zealand, and the USA. Not everything has worked and there has been a degree of trial and error, and a lot of bumps in the road. But I have always had a strong commitment to always surrounding myself with great mentors and like-minded peers – a Connection Network that I can depend on and who can depend on me to be there for them too. I truly do what I love, every day.  

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