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 – How One Company Changed the World by Reinventing Business

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Bruce Poon Tip is the Founder of the largest small group adventure travel company in the world, G Adventures and is the author of new book, Looptail: How One Company Changed the World by Reinventing Business.

Looptail is an account of how Bruce started and developed G Adventures, a highly successful international travel adventure company.

In this new interview, Bruce talks about profit, passion, community, karma and culture and their role in success.

 

Listen to this herBusiness interview with Bruce Poon to learn:

  • How incorporating passion and purpose can lead to great profit
  • The role of community, karma and culture in success
  • And why the old model of the triple bottom line could be an obsolete idea
  • A new life and work philosophy after an experience with the Dalai Lama
  • How your culture is your brand

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About the host

Suzi Dafnis

Hi there. I’m Suzi Dafnis, CEO at HerBusiness. My BIG passion is helping women business owners to grow and scale their business, so that they can create their ideal lifestyle and make a difference in the world. Every day I am inspired by the more than 30,000 amazing women (and men!) in our community and I love finding the best education, mentors, and resources from around the globe, to help them get the skills, knowledge, and support they need to succeed. It’s been my privilege to lead HerBusiness (formerly The Australian Businesswomen’s Network) for the past 23 years (two+ decades – WOW!) because, whilst I’ve enjoyed success in business, I’ve also experienced the highs and the lows – sometimes you can feel on top of the world and in control and other times you can feel isolated, exhausted and stuck. What has made the biggest difference for me has always been having great people around me and having a lifelong commitment to learning. That’s why I am so passionate about the work we do here at HerBusiness – providing a Connection Network for women in business to get the mentors, contacts, referrals, knowledge, and skills they need to grow their confidence, make more money, build their businesses, expand their network and create the lives they love. My entrepreneurial journey started in the spare room of my Sydney apartment in 1994 when my business partner and I started a boutique events company that represented speakers and authors from the USA, here in Australia. Over the years I’ve grown multiple multi-million dollar businesses in the events, publishing and education niches – with teams in Australia, New Zealand, and the USA. Not everything has worked and there has been a degree of trial and error, and a lot of bumps in the road. But I have always had a strong commitment to always surrounding myself with great mentors and like-minded peers – a Connection Network that I can depend on and who can depend on me to be there for them too. I truly do what I love, every day.  

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About the guest(s)

Bruce Poon Tip

Bruce Poon Tip

Bruce Poon Tip, the founder of G Adventures, has spoken multiple times at the request of the United Nations and the World Bank, presented at the headquarters of Apple and Google, and delivered keynote speeches at TED events and leading entrepreneurship conferences around the world.He has also given keynote addresses to tourism conferences in Australia.He lives in Toronto, Canada.

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