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 – Leverage Your Own Creativity to Build Business Success

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Hosted by HerBusiness

On air:

18 February 2014

Click here to download this episode.

 
Stuck for ideas? A smart creative toolbox lets even a one-woman businesses create and implement innovative solutions and ideas.

In this herBusiness interview we look at how creativity impacts our success in business and why you don’t have to be an ideas person to leverage creativity to surpass your competition.

 

Listen to this herBusiness interview with Jodie Newman to learn:

  • Why creativity is a process that takes practice
  • How to approach the creative process when working solo or in a small team
  • What brain capital is and how to use it
  • How to manage ideas that occur outside formal ‘idea generating’ times
  • How to use tools to encourage creativity
  • How to evaluate the ideas we have and decide what to do with them

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About the host

Suzi Dafnis

Hi there. I’m Suzi Dafnis, CEO at HerBusiness. My BIG passion is helping women business owners to grow and scale their business, so that they can create their ideal lifestyle and make a difference in the world. Every day I am inspired by the more than 30,000 amazing women (and men!) in our community and I love finding the best education, mentors, and resources from around the globe, to help them get the skills, knowledge, and support they need to succeed. It’s been my privilege to lead HerBusiness (formerly The Australian Businesswomen’s Network) for the past 23 years (two+ decades – WOW!) because, whilst I’ve enjoyed success in business, I’ve also experienced the highs and the lows – sometimes you can feel on top of the world and in control and other times you can feel isolated, exhausted and stuck. What has made the biggest difference for me has always been having great people around me and having a lifelong commitment to learning. That’s why I am so passionate about the work we do here at HerBusiness – providing a Connection Network for women in business to get the mentors, contacts, referrals, knowledge, and skills they need to grow their confidence, make more money, build their businesses, expand their network and create the lives they love. My entrepreneurial journey started in the spare room of my Sydney apartment in 1994 when my business partner and I started a boutique events company that represented speakers and authors from the USA, here in Australia. Over the years I’ve grown multiple multi-million dollar businesses in the events, publishing and education niches – with teams in Australia, New Zealand, and the USA. Not everything has worked and there has been a degree of trial and error, and a lot of bumps in the road. But I have always had a strong commitment to always surrounding myself with great mentors and like-minded peers – a Connection Network that I can depend on and who can depend on me to be there for them too. I truly do what I love, every day.  

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About the guest(s)

Jodie Newman

Jodie Newman

Jodie Newman in a business creativity expert and business owner with a diverse professional background. Before setting up her current ventures, Jodie trained at the Royal College of Art, studying furniture design, providing a lasting passion for the creative idea and the creative process. Jodie went on to work in the production and marketing industries, firstly as a Production Director and then as Inspiration and Learning Partner for one of the largest UK agencies. This is where Jodie first established her pitching-winning idea generation process. In 2003, Jodie established Creative Consulting, a business dedicated to putting creativity at the heart of organisations to give them a competitive edge. In 2011, Jodie set up The Business Allotment, a training and coaching organisation aimed specifically to help SME owners arm themselves with the wide range of skills, knowledge and ideas that are critical to running a successful business. Jodie published Business Creativity: A Practical Guide in November 2013, with the aim of helping organisations understand how to get the most from their Brain Capital and create a creative culture.

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