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 – Leading with flat-out crazy passion, with Audette Exel

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In this herBusiness podcast interview, 2015 Businesswomen’s Hall of Fame Inductee, Audette Exel, provides inspiration and discusses her strategies for success as a female entrepreneur.

Audette is the founder of the Adara Group, which funds Adara Development. Adara Development has made a difference for tens of thousands of women and children by providing health education for their communities in the developing world. Audette’s passion for social change as well as a large support network have helped her overcome her fears as a female entrepreneur and succeed in creating and supporting a large non-governmental organisation that helps people in extreme poverty.

Listen to this herBusiness interview with Audette Exel to learn:

  • Why you should “reject the accepted orthodoxy”
  • How to channel out negativity
  • The importance of humility
  • The danger of believing your own press
  • How to be courageous and why you shouldn’t let anxiety and fear take control
  • The importance of a strong support network
  • Why you should be passionate about what you’re doing
  • Why “the confidence habit” matters and ways to boost your confidence

This post was co-authored by Courtney Sweeney. Courtney is currently completing a journalism internship at the Australian Businesswomen’s Network. She studies journalism, political science, and public relations at Michigan State University in the United States.

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About the host

Suzi Dafnis

Hi there. I’m Suzi Dafnis, CEO at HerBusiness. My BIG passion is helping women business owners to grow and scale their business, so that they can create their ideal lifestyle and make a difference in the world. Every day I am inspired by the more than 30,000 amazing women (and men!) in our community and I love finding the best education, mentors, and resources from around the globe, to help them get the skills, knowledge, and support they need to succeed. It’s been my privilege to lead HerBusiness (formerly The Australian Businesswomen’s Network) for the past 23 years (two+ decades – WOW!) because, whilst I’ve enjoyed success in business, I’ve also experienced the highs and the lows – sometimes you can feel on top of the world and in control and other times you can feel isolated, exhausted and stuck. What has made the biggest difference for me has always been having great people around me and having a lifelong commitment to learning. That’s why I am so passionate about the work we do here at HerBusiness – providing a Connection Network for women in business to get the mentors, contacts, referrals, knowledge, and skills they need to grow their confidence, make more money, build their businesses, expand their network and create the lives they love. My entrepreneurial journey started in the spare room of my Sydney apartment in 1994 when my business partner and I started a boutique events company that represented speakers and authors from the USA, here in Australia. Over the years I’ve grown multiple multi-million dollar businesses in the events, publishing and education niches – with teams in Australia, New Zealand, and the USA. Not everything has worked and there has been a degree of trial and error, and a lot of bumps in the road. But I have always had a strong commitment to always surrounding myself with great mentors and like-minded peers – a Connection Network that I can depend on and who can depend on me to be there for them too. I truly do what I love, every day.  

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About the guest(s)

Audette Exel

Audette Exel

Audette Exel is a founder of the Adara Group (formerly the ISIS Group) and Chief Executive Officer of its Australian company, Adara Advisors Pty Limited (formerly ISIS Asia Pacific Pty Limited). The Adara Group was established in 1998 and consists of Adara Advisors, a private placement and corporate advisory business, and Adara Development, an international development organisation. Adara Development focuses on health and education services for women, children and their communities in the developing world. They fund and manage projects for tens of thousands of people in extreme poverty; have a deep research pillar; and share knowledge locally, nationally and globally. Since inception, Adara has touched the lives of well over 100,000 people in need. Adara Advisors was established as a “business for purpose” with the principle objective of supporting the work of Adara Development. The business has provided millions of dollars in core support costs to Adara Development since inception, allowing 100 per cent of all other donations received by Adara Development to go directly to project-related costs. Audette is the VC of the Board of Steamship Mutual Underwriting Association Trustee (Bermuda) Limited. Audette is also a Non-Executive Director (NED) of Suncorp Group Limited, an ASX 20 company. Before establishing Adara, Audette was MD of Bermuda Commercial Bank and is one of the youngest women in the world to have run a publicly-traded bank. During 1995 and 1996, Audette was also Chair of the Bermuda Stock Exchange. From 1999 to 2005, Audette was a NED of the Bermuda Monetary Authority. Prior to joining BCB, Audette practised as a lawyer specialising in international finance with Allen, Allen and Hemsley and Linklaters & Paines. In 1995, Audette was elected a Global Leader for Tomorrow by the World Economic Forum. She was the recipient of the Economic Justice and Community Impact Award from the Young Presidents Organisation Social Enterprise Networks in 2010. In 2012, Audette won the NSW Telstra Business Woman of the Year Award and was named as one of The Australian Financial Review’s 100 Women of Influence in Australia. In 2013, Audette was awarded an honorary Order of Australia for “service to humanity through the establishment of the Adara Group to provide specialist care to women and children in Uganda and Nepal” and was recognised by Forbes as a “Hero of Philanthropy” in 2014.

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