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 – Humble Beginnings to Global Expansion

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Hosted by HerBusiness

On air:

6 August 2009

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Katherine Sampson is the Founder and Managing Director of Australia’s largest and fastest growing sandwich franchise, Healthy Habits.

 

Listen to this herBusiness interview with Katherine Sampson to learn:

  • How the business came about
  • The role that strategic planning played in the growth and development of her business
  • What some of the things she measures to know that she’s on track

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About the host

Suzi Dafnis

Hi there. I’m Suzi Dafnis, CEO at HerBusiness. My BIG passion is helping women business owners to grow and scale their business, so that they can create their ideal lifestyle and make a difference in the world. Every day I am inspired by the more than 30,000 amazing women (and men!) in our community and I love finding the best education, mentors, and resources from around the globe, to help them get the skills, knowledge, and support they need to succeed. It’s been my privilege to lead HerBusiness (formerly The Australian Businesswomen’s Network) for the past 23 years (two+ decades – WOW!) because, whilst I’ve enjoyed success in business, I’ve also experienced the highs and the lows – sometimes you can feel on top of the world and in control and other times you can feel isolated, exhausted and stuck. What has made the biggest difference for me has always been having great people around me and having a lifelong commitment to learning. That’s why I am so passionate about the work we do here at HerBusiness – providing a Connection Network for women in business to get the mentors, contacts, referrals, knowledge, and skills they need to grow their confidence, make more money, build their businesses, expand their network and create the lives they love. My entrepreneurial journey started in the spare room of my Sydney apartment in 1994 when my business partner and I started a boutique events company that represented speakers and authors from the USA, here in Australia. Over the years I’ve grown multiple multi-million dollar businesses in the events, publishing and education niches – with teams in Australia, New Zealand, and the USA. Not everything has worked and there has been a degree of trial and error, and a lot of bumps in the road. But I have always had a strong commitment to always surrounding myself with great mentors and like-minded peers – a Connection Network that I can depend on and who can depend on me to be there for them too. I truly do what I love, every day.  

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About the guest(s)

Katherine Sampson

Katherine Sampson

Katherine established her first sandwich bar in 2004 and has grown her business to 32 stores Australia-wide selling over two million sandwiches a year and serving 6,000 customers per day. Her business success had humble beginnings as Katherine, aged 27 and a single parent with two small children, dared to take the plunge and buy her first business when a relative decided to sell their sandwich bar. Seven years later, she owned four businesses and in 2004 she decided it was time to take a major bite out of the sandwich market in Australia, which had no dominant brand leader. She established a franchise business and has since opened a total of 32 stores. Since then the Healthy Habits brand has grown in terms of profitability, market share and prestige, which has greatly enhanced Katherine’s business acumen and experience. Most recently, Katherine sold a major share in the business to the Dymocks Group of Companies. This will provide the infrastructure and investment needed to assist an expansion of the brand across Australia and overseas.

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