Tara Kingi is the co-founder of The Exposure Co., a company that connects brands with Instagrammers – or, facilitates influence marketing. Influence marketing, like word of mouth, uses people’s trust in an influential person in a niche – be that a blogger, celebrity, artist, etc – and compensates them for hosting a product review on their platform. Influence marketing doesn’t pay off talent for a good review – it pays for an honest review, which keeps up the integrity of the strategy.
In this episode of Social Media for Small Business, Suzi Dafnis and Cat Matson interview Tara about influence marketing, what makes Instagram a fantastic fit for small businesses, and how to create content that customers happily pay attention to, and examples of small businesses on Instagram who are nailing their strategies.
Listen to hear more about:
- App streaming
- Speed networking
- What to share on Instagram
- Click-out ads
- How to develop a content bank
- How to fit Instagram into your marketing strategy
- Engagement vs. followers
Mentioned in this episode
