In Part 2 of our exploration of How to Create a Landing Page that Converts, we dive deeper into the 11 elements you need to focus on to get results with your landing pages.
Because a bad landing page stops your prospects in their tracks and really prevents them from beginning the journey with you. And that can be expensive and leave you tearing your hair out wondering, “Why aren’t my marketing funnels working!?@?!”
But don’t despair… there are some simple and specific things you can do to dramatically improve your conversion rates and get people moving further up the Marketing Mountain with you – loving your content, your brand and your products and services.
Included in this episode is a free download, “Landing Pages That Convert – Template”, which you can use next time you create a landing page to make sure you are including the key elements that will get more people opting in to.
Listen to this episode to hear more about:
- The difference between a landing page and a website – and why knowing this REALLY matters
- Long copy or short copy on your landing pages? We give our recommendations.
- Why not knowing the Terms of Service of your traffic suppliers (e.g. Facebook) will create problems for your landing page
- What you need to know about providing a continuous look and feel from traffic source to landing page
- Do you feature the product image on your landing page or not? What do the split tests reveal?
- The times when you DON’T need a landing page!
Also mentioned in this episode:
- LeadPages
- Click Funnels
- OptimizePress
- Unbounce
- Instapage
- Getting Customers to the Top of Your Marketing Mountain — Content Sells Episode # 5
