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283

 – How to Align Your Facebook Ads Strategy with 2025 Goals with Tina Hay

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Hosted by HerBusiness

On air:

21 November 2024

How successful were your Facebook Ads this last year? Are you wanting to level up your strategies and create a really winning campaign in 2025?

Then, you need a plan to make that happen.

The key lies in aligning your ad strategy with your long-term goals. And THAT is where Tina Hay of Puzzle Media comes in. She helps passionate small to medium sized business owners grow by providing them with marketing and advertising strategies that deliver results.

She’s so good, we even use her to run our ads here at HerBusiness!

Here’s What You’ll Learn in the Episode: 

  • Why planning your Facebook Ads strategy now is essential for long-term success.
  • How AI is reshaping the Meta Ads platform – what to watch out for, and how to use it to your advantage.
  • The return of carousels, static ads, and natural images as ad formats that you shouldn’t stop using.
  • Why having a deep understanding of the customer journey is critical to creating ads that convert.
  • The importance of diversifying your marketing strategy BEYOND Facebook Ads – and what platforms you should be posting on.
  • How to create a simple yet effective follow-up process to maximise your leads and funnel them in.
  • Tips for creating Instagram Reels, reaching new audiences, and increasing the visibility of your business through organic traffic.
  • The metrics that every business owner should track, including lifetime customer value and conversion rates.

Don’t forget to grab these resources: 

Struggling to set up your Facebook Ads?

Facebook is the most used social media channel around the world, which makes it an effective advertising tool for many businesses.

Creating a Facebook Ad Campaign can take some time. Multiple elements, including budget, objective, audience, and creative, must be considered.

This step-by-step guide will teach you how to create your Facebook Ads campaign.

Enter your email address in the box above to download your FREE step-by-step Facebook Ads guide.

https://puzzlemedia.com.au/facebook-ads-guide/  – FREE

Online Marketing Lead Generation Audit

Get More Bookings & Enquiries For Your Business With Online Lead Generation Strategies That Work

Do you want to generate more enquiries, bookings, and calls for your business? Then, creating a lead generation system that works will be key to increasing your clients, customers, and, of course, your sales!

The good news is that you can set up a simple approach that will bring in a steady flow of ongoing customers and clients who are excited to work with you.

https://puzzlemedia.com.au/online-marketing-lead-generation-audit-services/

And for more stories of remarkable women entrepreneurs, subscribe to the HerBusiness Podcast.

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About the host

Suzi Dafnis

Hi there. I’m Suzi Dafnis, CEO at HerBusiness. My BIG passion is helping women business owners to grow and scale their business, so that they can create their ideal lifestyle and make a difference in the world. Every day I am inspired by the more than 30,000 amazing women (and men!) in our community and I love finding the best education, mentors, and resources from around the globe, to help them get the skills, knowledge, and support they need to succeed. It’s been my privilege to lead HerBusiness (formerly The Australian Businesswomen’s Network) for the past 23 years (two+ decades – WOW!) because, whilst I’ve enjoyed success in business, I’ve also experienced the highs and the lows – sometimes you can feel on top of the world and in control and other times you can feel isolated, exhausted and stuck. What has made the biggest difference for me has always been having great people around me and having a lifelong commitment to learning. That’s why I am so passionate about the work we do here at HerBusiness – providing a Connection Network for women in business to get the mentors, contacts, referrals, knowledge, and skills they need to grow their confidence, make more money, build their businesses, expand their network and create the lives they love. My entrepreneurial journey started in the spare room of my Sydney apartment in 1994 when my business partner and I started a boutique events company that represented speakers and authors from the USA, here in Australia. Over the years I’ve grown multiple multi-million dollar businesses in the events, publishing and education niches – with teams in Australia, New Zealand, and the USA. Not everything has worked and there has been a degree of trial and error, and a lot of bumps in the road. But I have always had a strong commitment to always surrounding myself with great mentors and like-minded peers – a Connection Network that I can depend on and who can depend on me to be there for them too. I truly do what I love, every day.  

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About the guest(s)

Tina Hay

Tina Hay

Hi! I am the CEO, and Founder of Puzzle Media, a Social Media and Digital Marketing Agency that supports small to medium-sized businesses grow through providing outsourced marketing and advertising services.   My team and I have extensive experience between us across Marketing Strategy, Social Media, Paid Advertising, SEO and Content Marketing. We are able to provide outsourced marketing services at a fraction of the cost of having an employee in house.   In addition to running an agency, I am also a speaker, trainer and coach for all things business marketing. I have created multiple online programs and have a passion for educating women in business on all things marketing.  

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