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 – HOOKED – How Leaders Connect, Engage and Inspire with Storytelling

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Hosted by HerBusiness

On air:

29 October 2013

 

Yamini Naidu is a global thought leader in business storytelling and is co-founder of One Thousand & One, a company that inspires leaders and business owners to achieve results using the power of stories, personal branding and thought leadership.

She is also the co-author of HOOKED: How Leaders Connect, Engage and Inspire with Storytelling.

In this interview, Yamini Naidu shares how the right stories will help you better connect with your audience.

 

Listen to this herBusiness interview with Yamini Naidu to learn:

  • How business storytelling is different to traditional storytelling
  • How important purpose is to a story and how we know if our purpose will resonate with those we want it to
  • If there is a formula that all good stories share
  • What gives stories longevity
  • How you can implement storytelling in your organisation
  • If there are any times that storytelling is not appropriate or does not work
  • Whether or not stories can strengthen personal brands

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About the host

Suzi Dafnis

Hi there. I’m Suzi Dafnis, CEO at HerBusiness. My BIG passion is helping women business owners to grow and scale their business, so that they can create their ideal lifestyle and make a difference in the world. Every day I am inspired by the more than 30,000 amazing women (and men!) in our community and I love finding the best education, mentors, and resources from around the globe, to help them get the skills, knowledge, and support they need to succeed. It’s been my privilege to lead HerBusiness (formerly The Australian Businesswomen’s Network) for the past 23 years (two+ decades – WOW!) because, whilst I’ve enjoyed success in business, I’ve also experienced the highs and the lows – sometimes you can feel on top of the world and in control and other times you can feel isolated, exhausted and stuck. What has made the biggest difference for me has always been having great people around me and having a lifelong commitment to learning. That’s why I am so passionate about the work we do here at HerBusiness – providing a Connection Network for women in business to get the mentors, contacts, referrals, knowledge, and skills they need to grow their confidence, make more money, build their businesses, expand their network and create the lives they love. My entrepreneurial journey started in the spare room of my Sydney apartment in 1994 when my business partner and I started a boutique events company that represented speakers and authors from the USA, here in Australia. Over the years I’ve grown multiple multi-million dollar businesses in the events, publishing and education niches – with teams in Australia, New Zealand, and the USA. Not everything has worked and there has been a degree of trial and error, and a lot of bumps in the road. But I have always had a strong commitment to always surrounding myself with great mentors and like-minded peers – a Connection Network that I can depend on and who can depend on me to be there for them too. I truly do what I love, every day.  

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About the guest(s)

Yamini Naidu

Yamini Naidu

Yamini Naidu is a co-Director of One Thousand & One, a company she co-founded in 2005 which specialises in organisational sorytelling. Yamini is a business expert and a global thought leader in business storytelling and the co-author of the recently published ‘Hooked: How Leaders Connect, Engage & Inspire with Storytelling’. At One Thousand & One, her clients are from the top 100 ASX listed companies and include the likes of Telstra, ANZ, Woolworths, Origin Energy, Ericsson and NAB. Yamini has helped clients achieve significant business results, such as increasing employee engagement, leading organisational change and increasing sales… all through the power of organisational storytelling. She believes that whatever you are trying to achieve in business, storytelling can help you get there and in fact guarantees that! One Thousand & One inspires leaders and business owners to achieve results using the power of storytelling, personal branding and thought leadership.

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