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242

 – From Revenue to Profit: Transforming Your Business’s Financial Health

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Hosted by HerBusiness

On air:

26 October 2023

Money is one of the most misunderstood topics when it comes to running a business. In fact, way too many business owners run away from the topic of money and finances, of profit and wealth. That’s why we’re excited about this episode of the HerBusiness podcast.

In this episode of HerBusiness, we sit down with Laura Elkaslassy, a seasoned entrepreneur and business strategist, who shares her insights on achieving profitability and sustainable growth in business. Laura delves into the power of the Profit First methodology, the importance of having a clear money strategy, and the mindset shifts necessary to transition into the role of a CEO.

She also shares her personal practices for maintaining focus and balance. This episode is packed with practical strategies and inspiration for women entrepreneurs looking to take their businesses to new heights.

Key Takeaways from this Episode:

  • Discover the power of the Profit First methodology and how it can transform your business’s financial health.
  • Learn the importance of having a clear money strategy and understanding your numbers.
  • Understand the mindset shifts necessary to transition into the role of a CEO and effectively manage multiple businesses.
  • Gain insights on maintaining focus and balance through daily practices such as meditation, reading, and exercise.
  • Explore the significance of being part of the right networks, participating in masterminds, and mentoring others for personal and professional growth.
  • Learn from Laura’s personal journey of self-reflection and continuous learning to better serve her team and make a greater impact.
  • Laura’s insights on profitability, mindset, and personal growth are invaluable for any woman entrepreneur looking to grow her business.

Remember, as Laura says,

“Being profitable allows you to do the things that you otherwise would kill your business over really if you didn’t have that profit in there. And we forget that profitability is actually what allows you to be really purposeful with your money.”

So, let’s take these lessons and apply them to our businesses. Keep growing, keep learning, and most importantly, keep doing what you love every day.

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About the host

Suzi Dafnis

Hi there. I’m Suzi Dafnis, CEO at HerBusiness. My BIG passion is helping women business owners to grow and scale their business, so that they can create their ideal lifestyle and make a difference in the world. Every day I am inspired by the more than 30,000 amazing women (and men!) in our community and I love finding the best education, mentors, and resources from around the globe, to help them get the skills, knowledge, and support they need to succeed. It’s been my privilege to lead HerBusiness (formerly The Australian Businesswomen’s Network) for the past 23 years (two+ decades – WOW!) because, whilst I’ve enjoyed success in business, I’ve also experienced the highs and the lows – sometimes you can feel on top of the world and in control and other times you can feel isolated, exhausted and stuck. What has made the biggest difference for me has always been having great people around me and having a lifelong commitment to learning. That’s why I am so passionate about the work we do here at HerBusiness – providing a Connection Network for women in business to get the mentors, contacts, referrals, knowledge, and skills they need to grow their confidence, make more money, build their businesses, expand their network and create the lives they love. My entrepreneurial journey started in the spare room of my Sydney apartment in 1994 when my business partner and I started a boutique events company that represented speakers and authors from the USA, here in Australia. Over the years I’ve grown multiple multi-million dollar businesses in the events, publishing and education niches – with teams in Australia, New Zealand, and the USA. Not everything has worked and there has been a degree of trial and error, and a lot of bumps in the road. But I have always had a strong commitment to always surrounding myself with great mentors and like-minded peers – a Connection Network that I can depend on and who can depend on me to be there for them too. I truly do what I love, every day.  

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