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245

 – From Dabbling to Scaling: Unleashing the Potential of Your Business with Fiona Keary

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Hosted by HerBusiness

On air:

14 December 2023

Welcome to another insightful episode of HerBusiness, where we’re joined by Fiona Keary, of Style Liberation, the Style Transformation course and the popular 35+, Where to Shop Facebook group.

In this episode, Fiona shares her invaluable insights on transforming your business from dabbling to scaling, revealing the secrets to creating a flexible and scalable business model, and the power of consistent and valuable content.

Key Takeaways You Can Expect:

  • Discover the importance of creating a FLEXIBLE AND SCALABLE BUSINESS MODEL that allows for growth without sacrificing personal freedom.
  • Learn about the power of CONSISTENT AND VALUABLE CONTENT in building trust and engagement with your audience.
  • Understand the significance of EMBRACING YOUR PERSONAL STYLE AND AUTHENTICITY to make a lasting impact in your industry.
  • Gain practical tips for OVERCOMING RESISTANCE and CONFIDENTLY SHOWING UP in your marketing efforts.
  • Explore the importance of SELF-AWARENESS AND INDIVIDUALITY in developing a strong personal brand that resonates with your audience.
  • Hear Fiona’s personal journey of TRANSFORMING HER BUSINESS and the lessons she learned along the way.

Fiona’s insights into business growth, personal branding, and the power of authenticity are truly invaluable. Catch more episodes of the HerBusiness podcast at www.HerBusinessPodcast.com

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About the host

Suzi Dafnis

Hi there. I’m Suzi Dafnis, CEO at HerBusiness. My BIG passion is helping women business owners to grow and scale their business, so that they can create their ideal lifestyle and make a difference in the world. Every day I am inspired by the more than 30,000 amazing women (and men!) in our community and I love finding the best education, mentors, and resources from around the globe, to help them get the skills, knowledge, and support they need to succeed. It’s been my privilege to lead HerBusiness (formerly The Australian Businesswomen’s Network) for the past 23 years (two+ decades – WOW!) because, whilst I’ve enjoyed success in business, I’ve also experienced the highs and the lows – sometimes you can feel on top of the world and in control and other times you can feel isolated, exhausted and stuck. What has made the biggest difference for me has always been having great people around me and having a lifelong commitment to learning. That’s why I am so passionate about the work we do here at HerBusiness – providing a Connection Network for women in business to get the mentors, contacts, referrals, knowledge, and skills they need to grow their confidence, make more money, build their businesses, expand their network and create the lives they love. My entrepreneurial journey started in the spare room of my Sydney apartment in 1994 when my business partner and I started a boutique events company that represented speakers and authors from the USA, here in Australia. Over the years I’ve grown multiple multi-million dollar businesses in the events, publishing and education niches – with teams in Australia, New Zealand, and the USA. Not everything has worked and there has been a degree of trial and error, and a lot of bumps in the road. But I have always had a strong commitment to always surrounding myself with great mentors and like-minded peers – a Connection Network that I can depend on and who can depend on me to be there for them too. I truly do what I love, every day.  

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About the guest(s)

Fiona Keary

Fiona Keary

I was an accountant and a style tragic (being the first doesn’t mean that you are the second)! I loved clothes but had no idea how to pull it all together. Sometimes I got it right, but ‘wow’ sometimes I got it very wrong. I had a wardrobe full of clothes, many of them costly mistakes and nothing mixed and matched. Having learnt the tricks and tools for creating a capsule wardrobe, I now works with individuals and organisations (such as KPMG, ANU, Canberra Airport and Beyond Bank) to help them create a polished and professional image. I understand that due to the demands of our busy lives, that clients want to simplify their wardrobes, invest in great pieces and save valuable time.  

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