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 – Franchising: The Best, The Worst and The Scary

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Hosted by HerBusiness

On air:

10 May 2012

Click here to download this episode.
Welcome to the herBusiness program, where we interview inspiring businesswomen and entrepreneurs.

In this episode, we speak to Carolyn Dufton, author of The F World – Franchising: The Best, The Worst and The Scary.

 

Listen to this herBusiness interview with Carolyn Dufton to learn:

  • Why franchising is about great businesses, not great ideas
  • Why business people see an instant cash cow when franchising is mentioned
  • How to tell if your business is suitable for franchising
  • The benefits of buying into a franchise
  • Problems in partnerships
  • Tips for starting or buying a franchise

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About the host

Suzi Dafnis

Hi there. I’m Suzi Dafnis, CEO at HerBusiness. My BIG passion is helping women business owners to grow and scale their business, so that they can create their ideal lifestyle and make a difference in the world. Every day I am inspired by the more than 30,000 amazing women (and men!) in our community and I love finding the best education, mentors, and resources from around the globe, to help them get the skills, knowledge, and support they need to succeed. It’s been my privilege to lead HerBusiness (formerly The Australian Businesswomen’s Network) for the past 23 years (two+ decades – WOW!) because, whilst I’ve enjoyed success in business, I’ve also experienced the highs and the lows – sometimes you can feel on top of the world and in control and other times you can feel isolated, exhausted and stuck. What has made the biggest difference for me has always been having great people around me and having a lifelong commitment to learning. That’s why I am so passionate about the work we do here at HerBusiness – providing a Connection Network for women in business to get the mentors, contacts, referrals, knowledge, and skills they need to grow their confidence, make more money, build their businesses, expand their network and create the lives they love. My entrepreneurial journey started in the spare room of my Sydney apartment in 1994 when my business partner and I started a boutique events company that represented speakers and authors from the USA, here in Australia. Over the years I’ve grown multiple multi-million dollar businesses in the events, publishing and education niches – with teams in Australia, New Zealand, and the USA. Not everything has worked and there has been a degree of trial and error, and a lot of bumps in the road. But I have always had a strong commitment to always surrounding myself with great mentors and like-minded peers – a Connection Network that I can depend on and who can depend on me to be there for them too. I truly do what I love, every day.  

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About the guest(s)

Carolyn Dufton

Carolyn Dufton

Carolyn is the principal of franchisingplus, a franchising consultancy based on The Central Coast that provides all aspects of franchising advice. Carolyn has a wealth of general small business experience and knowledge, having been in business for 24 years in Australia. She built a business from conception to a franchise network of 25 units within 8 years and then sold it successfully and profitably to one of her franchisees in 1998. The franchise network has since been taken to a network of 75 franchises Australia wide. Carolyn’s franchising background has instilled in her a passion for helping others succeed in business. She has a dynamic approach to business and enjoys working with clients to achieve results. Her most recent achievement is the publishing of a book The F World, which will appeal to anyone wanting to understand more about franchising.

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