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 – Facebook Advertising for Small Business Explained

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Hosted by HerBusiness

On air:

11 August 2011

Click here to download this episode.
Welcome to the herBusiness program, where we interview inspiring businesswomen and entrepreneurs.

In this episode, we interview Victoria Gibson of Social Inc. Victoria helps businesses use social media marketing to influence customers.

 

Listen to this herBusiness interview with Victoria Gibson to learn:

  • Why small businesses should consider Facebook advertising
  • What makes a successful ad
  • How you can start for as little as $50
  • What ads work and what ads don’t
  • And if it is a good idea to try to sell products through Facebook

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About the host

Suzi Dafnis

Hi there. I’m Suzi Dafnis, CEO at HerBusiness. My BIG passion is helping women business owners to grow and scale their business, so that they can create their ideal lifestyle and make a difference in the world. Every day I am inspired by the more than 30,000 amazing women (and men!) in our community and I love finding the best education, mentors, and resources from around the globe, to help them get the skills, knowledge, and support they need to succeed. It’s been my privilege to lead HerBusiness (formerly The Australian Businesswomen’s Network) for the past 23 years (two+ decades – WOW!) because, whilst I’ve enjoyed success in business, I’ve also experienced the highs and the lows – sometimes you can feel on top of the world and in control and other times you can feel isolated, exhausted and stuck. What has made the biggest difference for me has always been having great people around me and having a lifelong commitment to learning. That’s why I am so passionate about the work we do here at HerBusiness – providing a Connection Network for women in business to get the mentors, contacts, referrals, knowledge, and skills they need to grow their confidence, make more money, build their businesses, expand their network and create the lives they love. My entrepreneurial journey started in the spare room of my Sydney apartment in 1994 when my business partner and I started a boutique events company that represented speakers and authors from the USA, here in Australia. Over the years I’ve grown multiple multi-million dollar businesses in the events, publishing and education niches – with teams in Australia, New Zealand, and the USA. Not everything has worked and there has been a degree of trial and error, and a lot of bumps in the road. But I have always had a strong commitment to always surrounding myself with great mentors and like-minded peers – a Connection Network that I can depend on and who can depend on me to be there for them too. I truly do what I love, every day.  

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On social:

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About the guest(s)

Victoria Gibson

Victoria Gibson

Victoria Gibson has morphed a successful career in corporate marketing into her dream career as a Facebook Advertising Expert. She will teach you how to drive more sales, leads and traffic using Facebook Ads. Victoria provides expert tips and advice on using Facebook Ads for business. Ask your questions on her Facebook Page. Victoria also offers Done For You Campaigns that take away all the worry and hassle.

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On social:
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