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279

 – (Don’t) Blame It On the Algorithm—Create a System for Winning Ads with Jayne Day

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Hosted by HerBusiness

On air:

24 October 2024

Get on the HerBusiness Network Waitlist here for free resources.

So many business owners get nervous about Instagram and Facebook ads. But, contrary to popular belief, there is NO algorithm god that dictates whether your ad will thrive or flop.

There is a system to it. Today, our guest, Jayne Day of Webonize, will share the secrets she’s learned from 12 years in business, helping small business owners maximise their ad funnels.

Here’s what this episode covers: 

  • Learn how to systematise your funnel to not just attract leads, but nurture them into paying customers.
  • What you need to build and systematise BEFORE setting up Facebook or Instagram ads to maximise results.
  • Understand your ideal client and customise your funnel to meet their specific needs and to increase effectiveness.
  • Fine-tune your ads for optimal traffic, keeping the end customer in mind.
  • Discover how a client went from zero CRM organisation to a fully-segmented funnel, bringing in primed, ideal clients.
  • Master messaging tailored to your ideal clients before launching any ad campaigns.
  • Know your numbers—track and measure performance to stay on target.
  • Systematically retarget leads to stay visible and bring them back into your funnel.
  • How to balance automation with personalised messaging so you don’t lose the human touch.

 

And don’t forget to grab your free copy of Jayne’s ad targeting ideas: 

100 High-Converting Ad Targeting Ideas For Your Online Business

Discover The Facebook and Instagram Ads Targeting That I Use For My 6 & 7 Figure Clients.
Uncover…

  • 100 proven ad targeting ideas tailored for coaches, course creators and online business owners.
  • Little-known audience segments that are hungry for your offers.
  • Strategies to lower your ad costs.
  • Insider tips from my 12 years of experience in online advertising.

For more stories of remarkable women entrepreneurs, subscribe to the HerBusiness Podcast on Apple Podcasts or Spotify.

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Subscribe to the HerBusiness podcast:

For more stories of remarkable women entrepreneurs, subscribe to the HerBusiness Podcast.

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About the host

Suzi Dafnis

Hi there. I’m Suzi Dafnis, CEO at HerBusiness. My BIG passion is helping women business owners to grow and scale their business, so that they can create their ideal lifestyle and make a difference in the world. Every day I am inspired by the more than 30,000 amazing women (and men!) in our community and I love finding the best education, mentors, and resources from around the globe, to help them get the skills, knowledge, and support they need to succeed. It’s been my privilege to lead HerBusiness (formerly The Australian Businesswomen’s Network) for the past 23 years (two+ decades – WOW!) because, whilst I’ve enjoyed success in business, I’ve also experienced the highs and the lows – sometimes you can feel on top of the world and in control and other times you can feel isolated, exhausted and stuck. What has made the biggest difference for me has always been having great people around me and having a lifelong commitment to learning. That’s why I am so passionate about the work we do here at HerBusiness – providing a Connection Network for women in business to get the mentors, contacts, referrals, knowledge, and skills they need to grow their confidence, make more money, build their businesses, expand their network and create the lives they love. My entrepreneurial journey started in the spare room of my Sydney apartment in 1994 when my business partner and I started a boutique events company that represented speakers and authors from the USA, here in Australia. Over the years I’ve grown multiple multi-million dollar businesses in the events, publishing and education niches – with teams in Australia, New Zealand, and the USA. Not everything has worked and there has been a degree of trial and error, and a lot of bumps in the road. But I have always had a strong commitment to always surrounding myself with great mentors and like-minded peers – a Connection Network that I can depend on and who can depend on me to be there for them too. I truly do what I love, every day.  

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About the guest(s)

Jayne Day

Jayne Day

Jayne Day is a Marketing Strategist and Facebook Ads Specialist with over 13 years of experience. She’s the go-to specialist for coaches, course creators, and online experts running launches and evergreen funnels. Jayne offers done-for-you Meta (Facebook & Instagram) Ads Management, done-with-you options, and funnel optimisation. Jayne works with small business owners to get more leads and sales through their online marketing efforts by offering done-for-you services, consulting and online training.

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