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 – Does Your Business Have an Effective Online Presence?

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Hosted by HerBusiness

On air:

6 April 2011

Click here to download this episode.
Welcome to the herBusiness program, where we interview inspiring businesswomen and entrepreneurs.

In this episode, we interview Lorrie Thomas, author of The 36-Hour Course to Online Marketing, and CEO (Chief Enthusiasm Officer) of Web Marketing Therapy, a marketing agency that diagnoses, prescribes and guides healthy marketing solutions.

 

Listen to this herBusiness interview with Lorrie Thomas to learn:

  • The key components of online marketing
  • Why it’s so important to have a website
  • Content marketing and the ‘magazine model’
  • Blogging – what types of blog entries enhance sales
  • Social media and the “Three V’s”
  • Web analytics
  • The science of search engine optimisation
  • Email marketing
  • Multitask marketing

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About the host

Suzi Dafnis

Hi there. I’m Suzi Dafnis, CEO at HerBusiness. My BIG passion is helping women business owners to grow and scale their business, so that they can create their ideal lifestyle and make a difference in the world. Every day I am inspired by the more than 30,000 amazing women (and men!) in our community and I love finding the best education, mentors, and resources from around the globe, to help them get the skills, knowledge, and support they need to succeed. It’s been my privilege to lead HerBusiness (formerly The Australian Businesswomen’s Network) for the past 23 years (two+ decades – WOW!) because, whilst I’ve enjoyed success in business, I’ve also experienced the highs and the lows – sometimes you can feel on top of the world and in control and other times you can feel isolated, exhausted and stuck. What has made the biggest difference for me has always been having great people around me and having a lifelong commitment to learning. That’s why I am so passionate about the work we do here at HerBusiness – providing a Connection Network for women in business to get the mentors, contacts, referrals, knowledge, and skills they need to grow their confidence, make more money, build their businesses, expand their network and create the lives they love. My entrepreneurial journey started in the spare room of my Sydney apartment in 1994 when my business partner and I started a boutique events company that represented speakers and authors from the USA, here in Australia. Over the years I’ve grown multiple multi-million dollar businesses in the events, publishing and education niches – with teams in Australia, New Zealand, and the USA. Not everything has worked and there has been a degree of trial and error, and a lot of bumps in the road. But I have always had a strong commitment to always surrounding myself with great mentors and like-minded peers – a Connection Network that I can depend on and who can depend on me to be there for them too. I truly do what I love, every day.  

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About the guest(s)

Lorrie Thomas

Lorrie Thomas

Lorrie Thomas, M.A. is The Marketing Therapist and a proud Wild Web Woman. She is a speaker, educator, marketing expert and CEO of Web Marketing Therapy. Her expertise helps make small businesses BIG with the web. Her success-backed approach to web marketing empowers professionals to create scalable web solutions that brand, build and boost business. She is a professor of Social Media Marketing, Search Engine Marketing, Web Marketing Applications and Web Analytics for Santa Barbara City College and UC Berkeley Extension. She also teaches private workshops for corporate and small businesses.  Ms. Thomas was on the founding team at ValueClick Media. She speaks nationally on a number of marketing-related topics and writes for several online publications. Lorrie has been featured as a web marketing expert by Forbes, the Associated Press, eCommerce Times, Entrepreneur, DM News and Tech News World.

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