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In her book Brand Famous, Linzi Boyd provides a how-to guide for small businesses wanting to develop their brand. Having worked on the brands of larger corporations, Linzi was approached to write a brand-building methodology for small businesses. As she undertook the task, she realised that there was a genuine need for this kind of guide.
The first step in building any brand is creating a brand toolkit. “Once you have a brand DNA, you need a brand toolkit to get the message out there.” she explains.
A brand toolkit tends to consist of visual imagery and video content that helps communicate a clear and concise brand message.
In this interview Linzi also discusses her three stages of brand building. The building stage is for new ideas that need help moving from concept to reality. Brands that have already matured are usually looking to renovate or refresh their brand, depending on its current successes. Linzi’s book explains in detail how businesses can tackle each stage of brand development.
Listen to this HerBusiness interview with Linzi Boayd to learn:
- How to build a campaign using five touch points instead of one
- How to more narrowly define your target market
- How to make the most from partnerships
- How to budget for your brand development
Linzi is a regular contributor to The Huffington Post. You’ll find her articles, here.
This post was co-authored by Poppy Johnston. Poppy is currently completing a journalism internship at HerBusiness. She is studying Media and Communications at The University of Sydney.
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