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293

 – Breaking the $100K Ceiling – What’s Holding Women Business Owners Back

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Hosted by HerBusiness

On air:

30 January 2025

In this episode, we are talking about some cold, hard, and heartbreaking facts about why women business owners face unique challenges when it comes to growing their businesses.

And, of course, we’ll get into how you can get the resources you need to face these challenges head-first.

In the Episode, You’ll Learn:

  • Why women business owners are still underrepresented in six and seven-figure revenue brackets – and how we can change that.
  • The showing funding gap between women-led and male-led startups (we’re talking BILLIONS of dollars).
  • How undervaluing and low-balling your services might actually be rooted in historical and cultural norms that we need to break from.
  • How to stop over-delivering without fair compensation, and get paid for every bit of value you provide.
  • Where the stigma of being “too salesy” comes from, and how you can reframe selling your products or services.
  • The shocking study done by Harvard Business Review that highlights the biases women can face in the investment space.
  • The importance of crafting a high-converting offer and why your offer is the missing piece to breaking down these barriers.

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About the host

Suzi Dafnis

Hi there. I’m Suzi Dafnis, CEO at HerBusiness. My BIG passion is helping women business owners to grow and scale their business, so that they can create their ideal lifestyle and make a difference in the world. Every day I am inspired by the more than 30,000 amazing women (and men!) in our community and I love finding the best education, mentors, and resources from around the globe, to help them get the skills, knowledge, and support they need to succeed. It’s been my privilege to lead HerBusiness (formerly The Australian Businesswomen’s Network) for the past 23 years (two+ decades – WOW!) because, whilst I’ve enjoyed success in business, I’ve also experienced the highs and the lows – sometimes you can feel on top of the world and in control and other times you can feel isolated, exhausted and stuck. What has made the biggest difference for me has always been having great people around me and having a lifelong commitment to learning. That’s why I am so passionate about the work we do here at HerBusiness – providing a Connection Network for women in business to get the mentors, contacts, referrals, knowledge, and skills they need to grow their confidence, make more money, build their businesses, expand their network and create the lives they love. My entrepreneurial journey started in the spare room of my Sydney apartment in 1994 when my business partner and I started a boutique events company that represented speakers and authors from the USA, here in Australia. Over the years I’ve grown multiple multi-million dollar businesses in the events, publishing and education niches – with teams in Australia, New Zealand, and the USA. Not everything has worked and there has been a degree of trial and error, and a lot of bumps in the road. But I have always had a strong commitment to always surrounding myself with great mentors and like-minded peers – a Connection Network that I can depend on and who can depend on me to be there for them too. I truly do what I love, every day.  

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