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 – Brand Loyalty: Six Components that Influence Consumer Engagement

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Hosted by HerBusiness

On air:

14 September 2011

Click here to download this episode.
Welcome to the herBusiness program, where we interview inspiring businesswomen and entrepreneurs.

In this episode, we interview Cheryl Hayman, Director of Hayman Strategy, a company that provides a broad range of branding and marketing solutions for businesses.

 

Listen to this herBusiness interview with Cheryl Hayman to learn:

  • How a company can create loyalty
  • What loyalty marketing is
  • The six components of brand identity that are crucial to your competitive advantage
  • Strategies on how you can become more influential with your customers

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About the host

Suzi Dafnis

Hi there. I’m Suzi Dafnis, CEO at HerBusiness. My BIG passion is helping women business owners to grow and scale their business, so that they can create their ideal lifestyle and make a difference in the world. Every day I am inspired by the more than 30,000 amazing women (and men!) in our community and I love finding the best education, mentors, and resources from around the globe, to help them get the skills, knowledge, and support they need to succeed. It’s been my privilege to lead HerBusiness (formerly The Australian Businesswomen’s Network) for the past 23 years (two+ decades – WOW!) because, whilst I’ve enjoyed success in business, I’ve also experienced the highs and the lows – sometimes you can feel on top of the world and in control and other times you can feel isolated, exhausted and stuck. What has made the biggest difference for me has always been having great people around me and having a lifelong commitment to learning. That’s why I am so passionate about the work we do here at HerBusiness – providing a Connection Network for women in business to get the mentors, contacts, referrals, knowledge, and skills they need to grow their confidence, make more money, build their businesses, expand their network and create the lives they love. My entrepreneurial journey started in the spare room of my Sydney apartment in 1994 when my business partner and I started a boutique events company that represented speakers and authors from the USA, here in Australia. Over the years I’ve grown multiple multi-million dollar businesses in the events, publishing and education niches – with teams in Australia, New Zealand, and the USA. Not everything has worked and there has been a degree of trial and error, and a lot of bumps in the road. But I have always had a strong commitment to always surrounding myself with great mentors and like-minded peers – a Connection Network that I can depend on and who can depend on me to be there for them too. I truly do what I love, every day.  

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About the guest(s)

Cheryl Hayman

Cheryl Hayman

In October 2004, Cheryl launched Hayman Strategy in order to maximise her 21 year career working for major multi-national corporations, in Senior Marketing positions, both here and abroad. Additionally, mentoring is a passionate commitment from Cheryl and she works with many people, particularly women, across all ages and stages of their careers to help them form their best journeys. These days Cheryl is a Professional Non-executive Director on a number of boards, spanning ASX, public unlisted, not for profit. Cheryl also served for 10years on the HerBusiness Board previously. Cheryl loves to work with companies that want to achieve digital transformation at scale, growth through diversification, innovation and have a customer centric strategic focus. She is also fully committed to the ethics of business and the need for a corporate lens on the social and environmental impacts as well as ensuring companies have heart through their drive for inclusion and people-centricity. Cheryl has proven expertise in the ability to add value through strategic growth focus as well as managing challenges and change of geographic expansion, product development, digital strategy and business development. Throughout her corporate career Cheryl held several senior leadership roles for many organisations. Cheryl was Marketing Director for the Baking Division of George Weston Foods (Australia/New Zealand). Cheryl also spent six years with Yum Restaurants International as Marketing Director, in senior roles at KFC, Pizza Hut and Taco Bell across Australia and New Zealand. Cheryl is a mentor on the HerBusiness Mentoring Program. There are a significant number of areas where Cheryl has great expertise and these include advertising, management, marketing, mentoring and coaching, leadership, branding and social media. Through Cheryl’s expertise, she provides a broad range of business and marketing solutions, and is a fantastic mentor for HerBusiness.  

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