28 - Blog posts that sell

28 – Blog posts that sell

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Blogging is something a lot of small business owners do, but many don’t get the results they want.

And one of the reasons is that many business owners find it challenging to convert blog readers into leads and sales.

Having a blog can be awesome for demonstrating thought leadership and positioning yourself as an authority in your industry.

But many find it hard to SELL on their blog.

And it doesn’t have to be an either / or…

It is totally possible to turn your blog into a powerful sales tool AND maintain your thought leadership and authority.

In this episode of the Content Sells Podcast, your hosts Suzi Dafnis and Michelle Falzon take you through several key strategies you can use to get more leads and more sales using your blog.

Plus, included in this episode is a free download – 10 Call to Action Examples from Blog Posts that Sell.

Listen to this episode to hear more about:

  • The Call To Action types you can use in your Blog
  • The benefit of reverse engineering your content to match your Lead Magnets
  • How a best-selling author uses blog articles to sell more recipe books
  • Why you need to think of your post like a Lead Magnet
  • The “second chance” strategy to convert readers of your blog into leads, even after they have left your page
  • Why you should turn your eBook into multiple blog posts
  • The benefits of long blog posts (and the stats to back it up)
  • How to leverage Guest Bloggers to get more leads to your blog
  • How to make the most of SEO to get the “right” prospects reading your blog
  • And much more…

Also mentioned in this episode:

 

10 Call to Action Examples from Blog Posts that Sell

About the Hosts

Hi there. I’m Suzi Dafnis, CEO at HerBusiness. My BIG passion is helping women business owners to grow and scale their business, so that they can create their ideal lifestyle and make a difference in the world. Every day I am inspired by the more than 30,000 amazing women (and...

Michelle Falzon, Director of We are Content, has more than 25 years experience in marketing and communications from her early days in TV, radio and press (documentary films, TV and radio commercials) through to print (book publishing, magazines, marketing collateral) and on to her early adoption of digital marketing in the...