It’s all too easy to look at the dense marketplace of online businesses and think you’ve missed the boat, or missed your chance at ranking #1 online.
Additionally, the myth of “online passive income” has left us feeling as if other businesses simply generate money easily and we may feel that our business isn’t capable of achieving similar success.
In this episode of herBusiness, Suzi Dafnis speaks with Bernadette Schwerdt, author of Secrets of Online Entrepreneurs: How Australia’s Online Mavericks, Innovators and Disruptors Built Their Businesses… and How You Can Too. Bernadette explains why we are at the beginning of the online revolution, and why NOW is the best time to be an entrepreneur.
Listen to this episode for more about:
- The passive income myth
- Why online isn’t just as good for service businesses as product businesses
- How a small business owners can be effective online
- How educating your customers can bring you online success
- Ways to build credibility as a small business
- Why brand and profile equals profit online
- The importance of email marketing
- Where to start as a small business online
This post was co-authored by Vashti Broos. Vashti is currently completing a journalism internship at the Australian Businesswomen’s Network. She studies Marketing & Public Relations/Journalism at the University of Notre Dame, Sydney.
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