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 – How Australia’s online mavericks built their businesses… and how you can too

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Hosted by HerBusiness

On air:

2 February 2016

It’s all too easy to look at the dense marketplace of online businesses and think you’ve missed the boat, or missed your chance at ranking #1 online.

Additionally, the myth of “online passive income” has left us feeling as if other businesses simply generate money easily and we may feel that our business isn’t capable of achieving similar success.

In this episode of herBusiness, Suzi Dafnis speaks with Bernadette Schwerdt, author of Secrets of Online Entrepreneurs: How Australia’s Online Mavericks, Innovators and Disruptors Built Their Businesses… and How You Can Too. Bernadette explains why we are at the beginning of the online revolution, and why NOW is the best time to be an entrepreneur.

Listen to this episode for more about:

  • The passive income myth
  • Why online isn’t just as good for service businesses as product businesses
  • How a small business owners can be effective online
  • How educating your customers can bring you online success
  • Ways to build credibility as a small business
  • Why brand and profile equals profit online
  • The importance of email marketing
  • Where to start as a small business online

 

This post was co-authored by Vashti Broos. Vashti is currently completing a journalism internship at the Australian Businesswomen’s Network. She studies Marketing & Public Relations/Journalism at the University of Notre Dame, Sydney.

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About the host

Suzi Dafnis

Hi there. I’m Suzi Dafnis, CEO at HerBusiness. My BIG passion is helping women business owners to grow and scale their business, so that they can create their ideal lifestyle and make a difference in the world. Every day I am inspired by the more than 30,000 amazing women (and men!) in our community and I love finding the best education, mentors, and resources from around the globe, to help them get the skills, knowledge, and support they need to succeed. It’s been my privilege to lead HerBusiness (formerly The Australian Businesswomen’s Network) for the past 23 years (two+ decades – WOW!) because, whilst I’ve enjoyed success in business, I’ve also experienced the highs and the lows – sometimes you can feel on top of the world and in control and other times you can feel isolated, exhausted and stuck. What has made the biggest difference for me has always been having great people around me and having a lifelong commitment to learning. That’s why I am so passionate about the work we do here at HerBusiness – providing a Connection Network for women in business to get the mentors, contacts, referrals, knowledge, and skills they need to grow their confidence, make more money, build their businesses, expand their network and create the lives they love. My entrepreneurial journey started in the spare room of my Sydney apartment in 1994 when my business partner and I started a boutique events company that represented speakers and authors from the USA, here in Australia. Over the years I’ve grown multiple multi-million dollar businesses in the events, publishing and education niches – with teams in Australia, New Zealand, and the USA. Not everything has worked and there has been a degree of trial and error, and a lot of bumps in the road. But I have always had a strong commitment to always surrounding myself with great mentors and like-minded peers – a Connection Network that I can depend on and who can depend on me to be there for them too. I truly do what I love, every day.  

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About the guest(s)

Bernadette Schwerdt

Bernadette Schwerdt

Bernadette Schwerdt of the Australian School of Copywriting is a speaker, an online marketing strategist, and a best-selling author of the copywriter's bible, Writing for Profit and Secrets of Online Entrepreneurs. Having worked with iconic clients such as Apple, BHP, Optus, Telstra, Coles, Australia Post, and Goldman Sachs; Bernadette draws upon that depth and breadth of business experience to shine a light on how online entrepreneurship is rapidly changing the face of business and why now is, without a doubt, the most exciting time in history to start an online business.

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