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 – How to Align Your Brand With Your Company Values

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Hosted by HerBusiness

On air:

27 November 2012

Click here to download this episode.
Welcome to the herBusiness program, where we interview inspiring businesswomen and entrepreneurs.

In this episode, we speak to Emanuel Perdis, Co-Founder and Managing Director of Napoleon Perdis Cosmetics.

 

Listen to this herBusiness interview with Emanuel Perdis to learn:

  • The history of values in the development of the Napoleon Perdis brand
  • The values that underpin Napoleon Perdis – the glamour principle, runway and reality, harvard of makeup
  • Why it matters to explore values and align those to brand
  • The number one company value and why
  • Where education fits into the Napoleon Perdis brand and values
  • Tips for listeners wanting to integrate values into their brand

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About the host

Suzi Dafnis

Hi there. I’m Suzi Dafnis, CEO at HerBusiness. My BIG passion is helping women business owners to grow and scale their business, so that they can create their ideal lifestyle and make a difference in the world. Every day I am inspired by the more than 30,000 amazing women (and men!) in our community and I love finding the best education, mentors, and resources from around the globe, to help them get the skills, knowledge, and support they need to succeed. It’s been my privilege to lead HerBusiness (formerly The Australian Businesswomen’s Network) for the past 23 years (two+ decades – WOW!) because, whilst I’ve enjoyed success in business, I’ve also experienced the highs and the lows – sometimes you can feel on top of the world and in control and other times you can feel isolated, exhausted and stuck. What has made the biggest difference for me has always been having great people around me and having a lifelong commitment to learning. That’s why I am so passionate about the work we do here at HerBusiness – providing a Connection Network for women in business to get the mentors, contacts, referrals, knowledge, and skills they need to grow their confidence, make more money, build their businesses, expand their network and create the lives they love. My entrepreneurial journey started in the spare room of my Sydney apartment in 1994 when my business partner and I started a boutique events company that represented speakers and authors from the USA, here in Australia. Over the years I’ve grown multiple multi-million dollar businesses in the events, publishing and education niches – with teams in Australia, New Zealand, and the USA. Not everything has worked and there has been a degree of trial and error, and a lot of bumps in the road. But I have always had a strong commitment to always surrounding myself with great mentors and like-minded peers – a Connection Network that I can depend on and who can depend on me to be there for them too. I truly do what I love, every day.  

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About the guest(s)

Emanuel Perdis

Emanuel Perdis

Emanuel Perdis co-founded Napoleon Perdis Cosmetics sixteen years ago with his brother Napoleon Perdis and Soula-Marie Perdis. Today, the $80M+ company boasts over seventy Concept Stores and over 35 David Jones Napoleon Perdis counters throughout Australia, complement by over 950 salon stockists of the brand throughout Australia and NZ. The brand has recently launched itself successfully in the USA via extensive distribution in Ulta, Dillards, Target, Von Maur and a Hollywood Makeup Academy. Emanuel Perdis as Managing Director of Napoleon Perdis Cosmetics was an instrumental figure involved in starting and growing the Napoleon make-up phenomenon but is also an inspiring and passionate Executive Coach, Speaker, Mediator, Mentor, Trainer, Homeopathic Counsellor.

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