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299

 – 7 Thoughts Stopping You from Making More Money (and How to Change Them)

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Hosted by HerBusiness

On air:

13 March 2025

Are you unknowingly holding yourself BACK from earning MORE? There are 7 limiting beliefs that women business owners often tell themselves – beliefs that keep them undercharging, overworking, and second-guessing their success.

In this episode, we are addressing those limiting beliefs head-on and talking about how to shift your thinking in order to leave more room for growth.

And these aren’t just “mindset tips”, they are backed by research, real-life success stories, and proven strategies that have helped women business owners increase their revenue.

If you’ve ever thought… 

“Making that amount of money is for other people, not ME.”
“If I want more money, I’ll need to work twice as hard.”
“If I start making more, the people in my life will think of me differently.” 

… then this episode is for you.

What You’ll Learn in this Episode: 

  • Why your mindset around money directly impacts your revenue (and what the science and research shows!)
  • The hidden beliefs keeping women from charging what they are actually worth.
  • How tweaking your thoughts around money can change everything for you and your business.
  • Why making more money does NOT mean working harder or longer hours.
  • The #1 shift that helps you become the financially confident version of yourself.
  • Why you need to stop prioritising others’ judgements before your ability to grow and succeed.
  • And, you’ll get a special invitation to our upcoming Profitable Business Workshop for Women Business Owners on Wednesday, 19 March.

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About the host

Suzi Dafnis

Hi there. I’m Suzi Dafnis, CEO at HerBusiness. My BIG passion is helping women business owners to grow and scale their business, so that they can create their ideal lifestyle and make a difference in the world. Every day I am inspired by the more than 30,000 amazing women (and men!) in our community and I love finding the best education, mentors, and resources from around the globe, to help them get the skills, knowledge, and support they need to succeed. It’s been my privilege to lead HerBusiness (formerly The Australian Businesswomen’s Network) for the past 23 years (two+ decades – WOW!) because, whilst I’ve enjoyed success in business, I’ve also experienced the highs and the lows – sometimes you can feel on top of the world and in control and other times you can feel isolated, exhausted and stuck. What has made the biggest difference for me has always been having great people around me and having a lifelong commitment to learning. That’s why I am so passionate about the work we do here at HerBusiness – providing a Connection Network for women in business to get the mentors, contacts, referrals, knowledge, and skills they need to grow their confidence, make more money, build their businesses, expand their network and create the lives they love. My entrepreneurial journey started in the spare room of my Sydney apartment in 1994 when my business partner and I started a boutique events company that represented speakers and authors from the USA, here in Australia. Over the years I’ve grown multiple multi-million dollar businesses in the events, publishing and education niches – with teams in Australia, New Zealand, and the USA. Not everything has worked and there has been a degree of trial and error, and a lot of bumps in the road. But I have always had a strong commitment to always surrounding myself with great mentors and like-minded peers – a Connection Network that I can depend on and who can depend on me to be there for them too. I truly do what I love, every day.  

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