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How to Use a Book to Grow
Your Brand, Your Profits
and Your Profile with
Linda Diggle

 
 
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Podcasts

Marketing Podcasts, Content Sells Podcast, Communication Podcasts

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Has the concept of writing a book crossed your mind? Or maybe you ALREADY have a book that’s either written and awaiting publication or that’s already been published.

If so, there are some fascinating and exciting NEW ways you can be using books to grow your brand, your profile and your profits.

In today’s episode, hosts Suzi Dafnis and Michelle Falzon chat with book publishing and marketing expert, Linda Diggle of bookboffin.com, about the latest book publishing platforms, fundraising ideas and marketing strategies.

Plus, included in this episode is a bonus download – The Which Publishing Path is Right for You Checklist, which you can use to see how ready you are to publish and get a handy checklist for each step in the process.

Listen to this episode to hear more about:

  • Why there’s no “correct way” to get your book published
  • The place you need to start promoting your book
  • How to use a free book giveaway
  • What to know if you’re thinking about using crowdfunding to kick off your book dream
  • Why thinking outside the square when it comes to the format of your book could get your more sales
  • Why you want to think of your book as an asset
  • How you can create a book even if you’re not a brilliant writer!
  • The BIG decision you need to make FIRST
  • The difference between a “release” and a “launch” (and why it matters)
  • Why you need to think of Amazon more like Facebook than a Bookstore
  • How to get your book found online by your ideal readers

Also mentioned in this episode:

  • The Book Boffin 
  • Smith & Daughters
  • Amazon KDP
  • Publishizer
  • Kickstarter
  • Indiegogo
  • Foundr Lessons From The Greatest Entrepreneurs Today

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About the Hosts

Suzi Dafnis

Hi there. I’m Suzi Dafnis, CEO at HerBusiness. My BIG passion is helping women business owners to grow and scale their business, so that they can create their ideal lifestyle and make a difference in the world. Every day I am inspired by the more than 30,000 amazing women (and...

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    author social links:

  • Facebook
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  • LinkedIn
  • YouTube
  • Blog
  • Website
Michelle Falzon

Michelle Falzon, Director of We are Content, has more than 25 years experience in marketing and communications from her early days in TV, radio and press (documentary films, TV and radio commercials) through to print (book publishing, magazines, marketing collateral) and on to her early adoption of digital marketing in the...

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    author social links:

  • Facebook
  • Twitter

About the Guests

Linda Diggle

Linda is the Managing Director of Book Boffin, a Book Publishing Consultancy helping professionals, entrepreneurs, speakers, coaches and market leaders decode the complex world of self-publishing and bringing a book to market. Book Boffin is a Production House that fills the gap between traditional publishing and self-publishing, by being the...

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    guest social links:

  • Facebook
  • Twitter
  • Blog
  • Website
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About herBusiness

HerBusiness is a community for established women business owners ready to lead differently.

For over 30 years, we've supported women who’ve built successful businesses to refine how they work — strengthening foundations, creating leverage, and stepping out of the day-to-day to lead with clarity and confidence.

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