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8 Types of Subject Lines that
will Get Your Emails Opened

 
 
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Podcasts

Marketing Podcasts, Content Sells Podcast, Communication Podcasts

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The humble subject line might only be a few words, but it is actually one of the most important pieces of content we create in our email marketing.

Getting even a small bump in open rates for your emails puts so many more people into your marketing efforts. So, getting those subject lines working is really a high leverage activity. Make just a few tweaks and you could have a big impact on your bottom line.

In today’s episode, hosts Suzi Dafnis and Michelle Falzon look at 8 of their favourite types of subject lines and share examples.

Plus, included in this episode is a bonus download – The 8 Subject Lines That Will Get Your Emails Opened Cheat Sheet

Listen to this episode to hear more about:

  • The one tweak a cruise ship company made to their subject line to get a massive boost in open rates
  • Emoji’s in subject lines – yes or no?
  • The worst thing you can do to break trust with your email readers and why it kills your open rates
  • Why you want to have the most important part of your message at the start of your subject line
  • Why your subject line is like a headline for your email
  • The single conversion job of your subject lines
  • How solving a problem with your subject line gets more opens
  • Suzi Dafnis’s favourite type of subject line
  • The one subject line type you can always use as a fallback option
  • Do you write your subject line or your email copy first?
  • How to avoid urgency fatigue with your subject lines
  • When and how to use social proof in your email subject lines
  • The power of the rant – and why you want to start in your subject line

Also mentioned in this episode:

  • Presuasion by Robert Cialdini 
  • About The Saying Rule of Thumb

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About the Hosts

Suzi Dafnis

Hi there. I’m Suzi Dafnis, CEO at HerBusiness. My BIG passion is helping women business owners to grow and scale their business, so that they can create their ideal lifestyle and make a difference in the world. Every day I am inspired by the more than 30,000 amazing women (and...

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    author social links:

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Michelle Falzon

Michelle Falzon, Director of We are Content, has more than 25 years experience in marketing and communications from her early days in TV, radio and press (documentary films, TV and radio commercials) through to print (book publishing, magazines, marketing collateral) and on to her early adoption of digital marketing in the...

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    author social links:

  • Facebook
  • Twitter
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