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Episode 45 – Content marketing trends for 2017 with Joe Pulizzi

 
 
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Marketing Podcasts, Content Sells Podcast

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Content marketing is changing all the time. Wouldn’t it be great if you had some way of knowing those changes before they happen so you could get in front of them and do more of what works and less of what doesn’t?

In today’s episode, hosts Suzi Dafnis and Michelle Falzon take out the crystal ball and take a look at content marketing trends for 2017 with one of the world’s most respected experts and a real pioneer of content marketing, Joe Pulizzi from the Content Marketing Institute.

Plus, included in this episode is a bonus download – Content Marketing in Australia 2017 Report from the Content Marketing Institute.

Listen to this episode to hear more about:

  • Why even though content marketing is over 100 years old, it’s still very young
  • Why more is not better when it comes to content
  • The content marketing strategy Joe would choose if he could only pick one
  • Joe Pulizzi’s “Why” exercise and how it can revolutionise your content strategy
  • How organisations that do content marketing longer look at it differently (and why that puts them ahead)
  • The fundamental question we need to ask ourselves about our audience
  • How to overcome content overwhelm
  • Why “I don’t have the time for content marketing” is an excuse and how to get more done in less time
  • What Joe Pulizzi says is one of the biggest mistakes business owners make when it comes to their client avatar
  • How better content creates better customers
  • What Joe Pulizzi believes we can all learn from the greatest media companies of all time when it comes to our content marketing

Also mentioned in this episode:

  • Content Marketing in Australia 2017 Report from the Content Marketing Institute
  • 60+ Content Marketing Predictions for a Successful 2017 [New eBook from Content Marketing Institute]
  • Casey Neistat / CNN sale

 

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About the Hosts

Suzi Dafnis

Hi there. I’m Suzi Dafnis, CEO at HerBusiness. My BIG passion is helping women business owners to grow and scale their business, so that they can create their ideal lifestyle and make a difference in the world. Every day I am inspired by the more than 30,000 amazing women (and...

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Michelle Falzon

Michelle Falzon, Director of We are Content, has more than 25 years experience in marketing and communications from her early days in TV, radio and press (documentary films, TV and radio commercials) through to print (book publishing, magazines, marketing collateral) and on to her early adoption of digital marketing in the...

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    author social links:

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About the Guests

Joe Pulizzi

Joe Pulizzi is a leading author, speaker and strategist for content marketing. Joe is first and foremost a content marketing evangelist, and founded the Content Marketing Institute, which includes the premier international content marketing event Content Marketing World and Chief Content Officer magazine. Joe is also CEO of SocialTract, the...

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    guest social links:

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Joe Pulizzi, The Content Marketing Institute
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