One of the best ways to guarantee ongoing sales and cash in the door is to adopt a recurring revenue model where, instead of a one-off transaction, each sale is leveraged into an automatic repeat purchase via the likes of membership or subscription based services.
And in today’s episode, hosts Suzi Dafnis and Michelle Falzon interview one of the world’s most respected membership site experts, Wishlist Co-Founder and Tribe Membership Course Creator Stu McLaren, to find out his secrets for creating content that keeps customers coming back time after time.
Plus, included in this episode is a bonus download – Stu’s Top Tips for Keeping Your Customers Coming Back, which includes a handy cheat sheet of the top ideas Stu shares with us in this episode.
Listen to this episode to hear more about:
- What you can learn from Netflix about the number 1 thing your clients want from you when it comes to content
- How to create a stable, more predictable business with a recurring revenue content model
- How a former art teacher got 923 members in her first month and grew a recurring revenue offering art lessons online
- How John Gallagher from herbmentor.com was able to offer high quality, ongoing value for his membership site by curating content from others
- Why the idea “the more content I create, the more value I deliver” is FALSE
- The main reason people stop reading your content or stop coming back to your website
- The two things you need to provide to keep people reading your content and renewing their membership
- How many pieces of content you need to provide to your community each month
- The benefits of “batching” and how one high profile content creator batches months of content ahead of time
- Why people come for the content but stay for the community
- How you can create compelling content and a vibrant community even if you’re not an expert
- How you can tell if the recurring content model can work for your business
- How a stay at home Mum was able to create an 8-figure business from her kitchen table providing meal plans using the recurring content model
- The 3 questions you need to ask of your market to ensure it’s ready for the recurring content model
- The 4 primary reasons people buy
- What it is that people want more of, (clue: it’s not more content)
- Where the money is really made in a recurring revenue model
- The number 1 mistake people make with their content
- Why creating anticipation with your content is key to retention
- Why you must pay close attention to the experience your subscribers are having, as well as the information they are getting
- How to help people avoid overwhelm with your content
- Why you not only need to deliver value, you need to find ways to REMIND your subscribers of the value they are getting
- Why you need to be aware of the internal and external concerns and challenges of your ideal clients
- How to tap into the conversation happening in your customer’s mind (the one they are not likely saying out loud)
- The hardest decision of Stu’s life and what it can teach you about really connecting with your ideal client
Also mentioned in this episode:
- Stu’s NEW Marketing Your Business podcast
- Netflix
- Patty Palmer, Art Teacher
- John Gallagher, LearningHerbs.com
- Michael Hyatt
- Dan Roam
- Melissa Lance
