How to write like a natural, even if you’re not a natural writer with Sonia Simone

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We hear from people all the time that their #1 problem with content marketing is all the writing involved!

Whether that’s writing a blog post or email sequence, crafting a sales page or a video script or even putting together a tweet or Facebook ad, creating content that sells involves writing copy.

So if you’ve got to do it, you may as well find a way to make it easier and feel more “natural”, even if writing doesn’t come naturally to you.

In this episode, hosts Suzi Dafnis and Michelle Falzon invite a REAL natural writer Sonia Simone, co-founder of Rainmaker Digital and host of Confessions of a Pink-Haired Marketer Podcast, to share her secrets for producing content in a way that feels natural and expresses your voice in an authentic way.

Plus, included in this episode is a free download – How to Write More Naturally Cheat Sheet, which gives you a summary of the strategies Sonia shares in this episode.

Listen to this episode to hear more about:

  • The tools Sonia uses to capture her ideas (and why you need a system to make the most of your best ideas)
  • How to get more ideas for your content (this is surprisingly simple!)
  • How telling stories can help you to write more naturally
  • Why you need to put some LOVE in your content
  • The perils of comparing your “raw footage” with other people’s “highlight reel”
  • The “fall back” option if you’re ever STUCK on what to write about (you can ALWAYS come up with content when you do this)
  • What you can learn from popular magazines like Cosmopolitan and Men’s Health about writing better headlines
  • Why you need to focus on “transcribing the voice in your head”
  • What you can learn from “old school” direct marketers that will help you write more natural copy
  • The one, simple daily habit that can help you avoid procrastinating when it comes to writing your content
  • Why you should consider creating LESS content
  • Sonia’s 3-step process for creating her own weekly blog posts
  • What you can learn from writer Stephen King that will make all the difference to your writing style

Also mentioned in this episode:

 

39 – How to write like a natural, even if you’re not a natural writer with Sonia Simone

About the Hosts

Hi there. I’m Suzi Dafnis, CEO at HerBusiness. My BIG passion is helping women business owners to grow and scale their business, so that they can create their ideal lifestyle and make a difference in the world. Every day I am inspired by the more than 30,000 amazing women (and...

Michelle Falzon, Director of We are Content, has more than 25 years experience in marketing and communications from her early days in TV, radio and press (documentary films, TV and radio commercials) through to print (book publishing, magazines, marketing collateral) and on to her early adoption of digital marketing in the...

About the Guests

Sonia Simone is a writer, marketer, and teacher. She was a founding partner of Rainmaker Digital when it formed (as Copyblogger Media) in 2010. She’s now the company’s chief content officer and executive publisher of the Copyblogger blog. She hosts two podcasts: CopybloggerFM and Confessions of a Pink-Haired Marketer. Sonia...