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Content Plan:
The can’t-get-it-wrong
content marketing strategy

 
 
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Podcasts

Marketing Resources, Content Sells Podcast

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It can be easy to get off track, and either create too much content or not the right content – when you don’t have a sound strategy or plan for your content marketing.

In this episode of the Content Sells Podcast, your hosts Suzi Dafnis and Michelle Falzon look at how you can create a content plan that will give you a bird’s eye view of your content across multiple channels and for multiple ideal client avatars.

Plus, included in this episode is a free download – The Can’t-Get-It-Wrong Content Plan – which gives you an easy-to-use template for organising your content marketing strategy.

Listen to this episode to hear more about:

  • What’s wrong with most content plans
  • How to avoid “ad hoc” content
  • The first place you need to start when creating your content strategy
  • Why you need to be like a music composer when deciding what content to include in your plan
  • 4 reasons you must document your content plan
  • How to make sure your content is relevant for your ideal clients
  • What Suzi learned switching from a LinkedIn Group to a Private Facebook Group for her Premium Members and how this impacted her content plan
  • The two levels of your clients’ problems you need to factor into your content strategy
  • Why empathy is relevant to your content strategy
  • How to organise your content ideas (including the one tool Michelle and Suzi use to structure most of their content)
  • How to move into action
  • Why you want to think about using “mini-plans” and when
  • The 6 timing frameworks that will help you decide the frequency of your content publishing timeline

Also mentioned in this episode:

  • Trello
  • Teamwork PM
  • Pocket App
  • Coschedule
  • Kapost
  • MeetEdgar
  • Don Miller, StoryBrand
  • Frank Luntz, Words That Work

 

 

The Can't-Get-It-Wrong Content Plan

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About the Hosts

Suzi Dafnis

Hi there. I’m Suzi Dafnis, CEO at HerBusiness. My BIG passion is helping women business owners to grow and scale their business, so that they can create their ideal lifestyle and make a difference in the world. Every day I am inspired by the more than 30,000 amazing women (and...

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Michelle Falzon

Michelle Falzon, Director of We are Content, has more than 25 years experience in marketing and communications from her early days in TV, radio and press (documentary films, TV and radio commercials) through to print (book publishing, magazines, marketing collateral) and on to her early adoption of digital marketing in the...

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    author social links:

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  • Twitter
Episode 34 – Content Plan - The Can’t-Get-It-Wrong Content Marketing Strategy
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