Creating good content takes time and effort. Writing a blog post, recording a video, preparing an eBook – whatever content you are creating, it can be really easy to assume that once you’ve published it you then need to move on to creating the next piece of content.
But that’s a low-leverage approach to content marketing that is very likely to lead to burnout and spending unnecessary resources.
The real power of content marketing happens when you systemise recycling and re-purposing your content.
In this episode of the Content Sells Podcast, your hosts Suzi Dafnis and Michelle Falzon look at different ways you could be re-purposing your content and giving it new life across various media.
Plus, included in this episode is a free download – The Content Re-purposing Plan which will help you plan out your “Core Content” and systemise the various ways you can re-use that material to more effectively reach your audience.
Listen to this episode to hear more about:
- Why you really are missing out if you’re not currently re-purposing your content
- The 4 ways people learn and how you can use that to guide your decisions around what content you re-purpose, and how
- Why you may be creating more content than you need to and how to streamline your content creation – making less but having more impact and reach
- The 3 ways you need to think about your content for maximum leverage
- How many businesses are getting 39% better open rates making this one change
- Why you need to distinguish between “core content” and “content bridges”
- How to choose your “core content” and primary “content bridge”
- How Suzi currently re-purposes her webinar content
- Why the illusion of “repetition” is keeping you working too hard with your content
- How to use transcription for maximum benefit
- Handy tools to help you with your recycling and re-purposing
Also mentioned in this episode:
- Content Sells Podcast Episode 1 – Your Content Universe
- Robert Kiyosaki – Cashflow Quadrant
- Content Rules – Ann Handley & CC Chapman
- Making It eBook
- Fiverr
- Upwork
- Canva
- Shutterstock
