Are you looking for some new content inspiration? What are some of the latest ideas and formats you need to know about such as quizzes, gamified content, user-generated content and live-streamed content?
In this episode of the Content Sells Podcast, your hosts Suzi Dafnis and Michelle Falzon share content ideas you may not already be applying in your business – some are brand new and others may be new to you. Learn the five main content categories you need to be considering to create content that engages and cuts through the noise.
As old ideas get less effective you need to keep up to date with new platforms, ideas and approaches that help keep your content out of the rut and on track so you can succeed at attracting new leads, converting more prospects into sales and keeping more of your customers coming back to buy from you again and again.
Plus, included in this episode is a free download – 5 Unusual Content Ideas Your Customers & Prospects Will Love.
Listen to this episode to hear more about:
- The power of interactive content, including quizzes, diagnostics and competitions
- How and when to use interactive content at each stage of the buyer journey
- What an interactive white paper is and when to use it
- How to position yourself as an expert by curating content
- 5 content curation ideas
- How to crowd-source your content
- Why your clients hold the key to some of your best content
- What a billion dollar software company can teach you about leveraging user-generated content
- Why you need to be collecting your customer stories
Also mentioned in this episode: