One of the most effective ways to grow your email list and generate more new leads is to create an effective lead magnet that your ideal prospects will want to receive in exchange for their details.
In this episode of Content Sells, your hosts, Suzi Dafnis and Michelle Falzon share what’s worked and what hasn’t worked in their extensive lead magnet experience (between them they have had tens of thousands of lead magnet downloads and produced hundreds of lead magnets).
In this episode, you will learn:
What is a lead magnet?
An exploration of the various types of lead magnets such as eBooks, Checklists, Tools and Quizzes
A review of the lead magnets getting best results and how
How to find the right lead magnet for your specific situation
Also mentioned in this episode:
- Mailchimp
- Aweber
- Vertical Response
- Salesforce
- Ontraport
- Active Campaign
- Infusionsoft
- Constant Contact
- Convertkit (for bloggers)
