Many people use email marketing to create new leads, but often forget to use the power of email communication once those leads become customers.

In today’s episode, your hosts, Suzi Dafnis and Michelle Falzon show you how to leverage your email marketing to not only keep your new customers, but also keep them buying from you again and again, including tips and strategies for creating an effective new client nurture sequence (including a New-Customer Email Template).

In this episode you will learn:

• The 4 Stages of Loyalty

Plus we’ll dive into the 5 elements of a successful post purchase email nurture campaign:

• Reassure
• Connect
• Orientate
• Switch On
• Move Forward

Also mentioned in this email:

• Mailchimp
• Aweber
• Vertical Response
• Salesforce
• Ontraport
• Active Campaign
• Infusionsoft
• Constant Contact
• Convertkit (for bloggers)