06 - Strategies For Creating
Email Campaigns that Sell,
Without Being Salesy

06 – Strategies For Creating Email Campaigns that Sell, Without Being Salesy

Podcasts


Subscribe

Welcome to Episode 06 of Content Sells with your hosts Suzi Dafnis and Michelle Falzon.

Today we’re talking about Strategies For Creating Email Campaigns that Sell, Without Being Salesy.

A lot of small business owners are concerned about being too salesy or hypey in their email marketing and alienating their subscribers as a result.
So today we share with you some of the things we’ve learned about how to create email marketing campaigns that sell without you having to use overly salesy language or high pressure tactics that are likely making you and your readers feel uncomfortable.

Today you’ll learn:

  • Why email is still one of the most effective tools in your marketing toolbox
  • The importance of realising your email is part of a larger ecosystem
  • The “reverse logic” that will transform your email marketing strategy
  • How to craft a clear call to action
  • The power of autoresponders
  • Why segmentation is vital
  • 4 ways you can maintain trust

Also mentioned in this email:

 

5 Essential Elements of Emails that Sell

About the Hosts

Hi there. I’m Suzi Dafnis, CEO at HerBusiness. My BIG passion is helping women business owners to grow and scale their business, so that they can create their ideal lifestyle and make a difference in the world. Every day I am inspired by the more than 30,000 amazing women (and...

Michelle Falzon, Director of We are Content, has more than 25 years experience in marketing and communications from her early days in TV, radio and press (documentary films, TV and radio commercials) through to print (book publishing, magazines, marketing collateral) and on to her early adoption of digital marketing in the...

Join the Most Supportive and Collaborative Network for Women Entrepreneurs Who Are Ready to Grow and Scale Their Business.
REQUEST A FREE INVITATION