Welcome to Episode 01 of Content Sells with your hosts Suzi Dafnis and Michelle Falzon. Today’s episode asks you – What’s the purpose of your content? And we take a look at the Content Universe.
Many people think of content marketing in a one-dimensional way – they focus on blogging or tweeting or writing eBooks. But if you want to harness the real power of content marketing to make sales and attract your ideal clients, it needs to be a strategic part of your business and you need to realise it’s more like an ecosystem or a universe, where many different parts work together.
Today we share with you a framework, called the Content Octagon, that can help you plan for and get clear on all the essential elements in a successful content marketing strategy, including:
- Getting clear on your purpose
- Understanding your audience
- Developing your intellectual property
- Creating your core content
- Creating content bridges
- Conversion strategies
- The technology you need to make it work