If you’ve seen the new movie release High Fidelity you’ll know it stars the talented John Cusack and his equally gifted, but less well-known, sister Joan. In the film John is a dishevelled character, physically and emotionally. He is... read more
Customer service is vital for success in today’s business environment. So is customer satisfaction. Providing and maintaining outstanding customer service will be the critical difference in your business’s success. If you are not focusing on your customers and their... read more
Word of mouth is a very powerful public relations weapon. Yet not everyone realises that one of the best ways of generating it is through publicity. Publicity is getting free editorial coverage in newspapers or magazines or being talked... read more
I sent out my first e-newsletter (commonly called an e-zine) this month. But before doing so I decided I needed to do some research. First I visited the Internet and typed in ”how to write an e-zine”. I found... read more
When you are writing for the web, you can’t go wrong if you follow the KISS principle – Keep It Simple, Stupid! Headlines should be simple and direct, and content should be short and to the point. Remember, you... read more
Last issue we discussed some of the Internet success strategies you can use for your business. Your choice of domain name is a great starting point but is all too often neglected as part of a Web strategy. Providing... read more
So you’ve been asked to submit the dreaded photograph of yourself to a publication. Just as you’ve taken the time to name your business and create its identity, it’s worth taking the time to ensure the image of yourself... read more
A passionate life – isn’t that what we all want? If this is our desire, then why isn’t our life overflowing with passion? The truth is, we don’t often ask ourselves ‘what is my ‘passion’?’ Although we often see... read more
The Internet can be a pretty scary place. Every day we hear about websites being broken into or warnings about a new virus. Threats range from automated programs like worms, viruses and bots to targeted hacking. So what are... read more
The world of venture capital for small and growing businesses is both exciting and daunting. While securing a ”heap of cash” to develop the business or product may realise many business owners’ visions and dreams, the challenge of managing... read more
Conceiving an idea that will make money means finding a product or service that people need. It sounds easy, but it isn’t! Eight out of 10 businesses fail in their first two years of operation. Often it has nothing... read more
The workplace is changing fundamentally and the right job is becoming hard to find. Profitability appears to be more important to corporations than loyal employees as they merge, downsize and relocate. One startling prediction suggests that up to 70... read more
Join award-winning entrepreneur and CEO Suzi Dafnis at the Profitable Business Workshop for Coaches and Consultants on 1 October.
