“Technology refers to all the infrastructure in your business – the hardware, software and other tools you use to grow and manage your business.
I know for us, being at the forefront of marketing technology has been crucial for us.
For you that may also be the case. You may also have a unique technology that gives you a competitive advantage in the way you produce or deliver your product or the way you manage your team or gather your client data.
Some technology can be a real game-changer… for example.
Once upon a time you had to be a big business to be able to have real time statistics on your sales or your finances – or to have a powerful distribution system. Today, technology makes it easy for ALL of us to leverage our efforts and to compete on a world stage. But so many small business are sitting in the dark – not leveraging website, great database systems or collaboration systems that will allow them to have amazingly easy work flow between themselves and customers and team members located all over the globe.
When HerBusiness went from publishing our printed newsletter The Networker to an online one – we cut costs – systemised things so that we get out weekly rather than quarterly and gave us the opportunity to do more with less and that is definitely a characteristic of a Tipping Point business.
When we moved our mentoring program online it was SUCH a change for us – and we knew we could now help people allover the country and were not limited by geography – you could now have a mentor from anywhere in the world that suited your business needs – but it was such a big shift and big learning curve as well as investment in the right tools and people.
Also when we moved to doing webinars instead of live events – there was such a challenge to get people to understand this was a thing – they’d ask where they had to go to attend the webinar – but that again, we could offer our product now 24/7.
What are your technology challenges right now and how are you making sure you’re staying ahead of the changes in your industry so you don’t get left behind?”
— Suzi Dafnis, CEO – HerBusiness
Study these programs if you:
- Harness the power of technology to leverage your business
- Use online tools like eBooks to generate leads and business
- Take your productivity up a few notches
- Automate your marketing and business processes
- Do less and make your constraints work FOR you
Your Technology Growth Zone Resources
Watch these Webinars:
Here are just a few of our recommended webinars for getting technology really working for you.
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Your Bonus Downloads and Resources
- Innovation through Technology eBook
- 8 Mobile Marketing Strategies for Small Business
- Beyond the City Guide
- 5 Capacity Builders for Entrepreneurs
Check out the entire Summer School library here.
